Linked by Thom Holwerda on Thu 24th May 2012 17:23 UTC
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Hrmpf. Slightly over the top. As if it was a personal sacrifice to let himself be photographed, when it is in fact basic PR.
Yes, I don't see where the article was going with this. It was clearly a PR stunt - an "Apple cares about its workers" sort of thing - and they were playing to Tim Cook's perceived character.
There was a suggestion that this contrasted with Steve Jobs' attitude but the fact that Steve Jobs didn't visit Foxconn could arguably be said to be playing to his perceived character.
The article is genuinely interesting in some of the details about the changes at Apple, but it reads more like a promotional piece designed to show investors that Tim Cook is a safe pair of hands.
From the details given, it seems less like a new CEO making his mark and more like a former-COO continuing the work Jobs had assigned to him.




Member since:
2009-06-20
Hrmpf. Slightly over the top. As if it was a personal sacrifice to let himself be photographed, when it is in fact basic PR.
Now, all this is fine and dandy, but the real test for Tim Cook's jovial character will come when Apple will face failure. But... Yeah, it may never happen within his lifetime, given how much cash reserves they have secured.
But yeah, one can only judge people on how they react in front of adversity. Anybody can seem nice and competent when things are going fine. A Leo Apotheker or a Stephen Elop seemed competent enough at first...
Edited 2012-05-24 19:18 UTC