Linked by Thom Holwerda on Wed 6th Jun 2012 23:34 UTC
PDAs, Cellphones, Wireless Bloomberg: "Microsoft, which has tightly controlled the number of ARM-based devices it is supporting at first to ensure quality, opted not to work with HTC after initial discussions with the company, said two people familiar with the matter. The world's largest software maker decided HTC didn't have the sales volume needed and had less tablet experience than some of the other vendors it could choose to work with for the first round of devices, the people said." HTC was the first company to build a Microsoft-powered smartphone. Now, they're not allowed to build Windows 8 tablets.
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Member since:

Did you not read the article?

From the article:

"HTC engineers wanted to build a Windows device with a customized home screen that would be distinctive to its devices, as manufacturers are allowed to do with Android. Redmond, Washington-based Microsoft refused, said the people, and HTC was left off the list of companies the software maker provided with early versions of the software."

This is hardly Microsoft just being flat out evil and saying "No soup for you!". This isn't Android, and you can't fault MS for wanting a consistent interface across their Windows 8 tablets.

Everyone considers the Google Nexus line as the "pure Android" experience and recommends it based on that fact. Hell, that's the reason I bought my Galaxy Nexus. Yet, when MS tries to ensure such an experience across all their devices, they are evil? Pfft, please.

Reply Parent Score: 4

DeadFishMan Member since:

Actually it seems like you did not read the article, not the parent poster.

MS is ditching HTC because it thinks that HTC do not have the volume of sales that they are expecting to push their tablets into the market which is odd because:

1) As a OS-only company whose platform is struggling to keep the pace and stay in a distant third place from the top contenders, MS cannot afford to ditch hardware partners unless they are really confident that their partnership with Nokia will really pay off (highly unlikely given the current state of affairs!)

... and...

2) HTC has been a MS strong supporter since day one, building and selling Windows Mobile devices, putting out some of the first WP7 phones when almost nobody else would, bending over to their bullshit patent racketeering with Android and is a brand that slowly built its mindshare among smartphone consumers.

The home screen thing is just grasping at straws and something that could have been worked out during negotiation. Nope. MS is sending a message to HTC saying that they really appreciate their smartphone business but stay the fuck off our tablet business!

Perhaps MS do not consider them big enough to warrant allocating the engineering resources to assist them to build the devices and that this would be better spent with Samsung and the likes but even it is really the case it still sounds like a slap in the face of one of your best friends and the kind of thing that may bite them in back in the future...

Reply Parent Score: 14

lemur2 Member since:

MS is ditching HTC because it thinks that HTC do not have the volume of sales that they are expecting to push their tablets into the market

MS want a good volume of sales in the tablet market, so they decide to drop a potential OEM, forcing them to ship only competing OS software on their tablets.

Seems legit.

Edited 2012-06-07 10:39 UTC

Reply Parent Score: 5

kaiwai Member since:

The home screen thing is just grasping at straws and something that could have been worked out during negotiation.

Which is a load of crap - HTC wanted to take the operating system and turn it into something that is uniquely HTC whilst Microsoft wished to maintain a consistent look and feel across the multiple devices on offer. Microsoft was never going to compromise - it was a decision that they made for Windows Phone 7 when they first launched it so it is hardly surprising that they would keep the same policy through to Windows Phone 8 and Windows RT.

btw, there is no need to 'brand' your phones when you phones are actually good enough already and don't need gimmicky crap loaded onto them. The fact that we're in 2012 and HTC is still shipping Windows Phone 7 devices with only 16GB of storage tells me that support Windows Phone 7 has been a complete charade rather than a genuine enthusiasm for the platform. How about HTC launching a Windows Phone 7 device with at least 64GB of storage and then I'll believe that HTC is serious when it comes to supporting Windows Phone 7.

Edited 2012-06-07 16:15 UTC

Reply Parent Score: 2

Adurbe Member since:

Microsoft have chosen to limit the number of OEM they want to partner with at launch. I can only assume that this is so they can put in the quality control at an early stage as a bad launch rep is near impossible to shake.

Look at the companies they are working with Asus and Toshiba. These are companies with hardware experiences And with a foot(leg) in the business markets. This is something HTC simple come nowhere Near matching. All this announcement tells me is Microsoft want to make the first Windows tablets for Business markets. The consumer (HTC) market will be one they can try to break into later.

In my view, HTC are not being snubbed, they are simply not in a position to enter the market Microsoft wants/needs.

Why did everyone use windows at home? Because that's what they used at work.

Reply Parent Score: 2

bassbeast Member since:

Not to mention the whole damned reason they are jamming the awful Win 8 metro "supergigantic smartphone" UI down our throats is they want "One UI to rule them all" which if all the carriers just throw on their own custom skins kinda defeats the entire purpose they have spent all that money coming up with.

While I have no desire to own an ARM based Wintab (If it doesn't run Windows X86 programs I see no advantage in buying one over Android which has a bigger market and more apps) I can see why they would want to have the UI be the same across devices. this way one marketing push covers everyone, people can look at the commercial and know exactly what they are looking at, and it helps them have a consistent brand identity.

So while i may not personally care for it its not like they told HTC to lump it, they offered HTC the same deal everyone else is getting and they refused.

Reply Parent Score: 2