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My problem with this comparison is that at the time where the original Air was released, people were still able to buy low-end Macbooks for about $900. Nowadays, the lowest end 13-inch laptops from Apple costs $1200. So even if Air prices have dropped, that's still a 33% increase in low-end laptop cost.
If Apple plan on Retina-ing their whole MBP line in the future, that will only leave Air laptops in this price range, which are arguably a loss in terms of connectivity and expandability for current 13" MBP users (even if they are lightweight and thin to compensate).
Edited 2012-06-12 17:35 UTC
I think Apple would be wise to have at least one sub-$1000 laptop.
Their laptops are good and popular, it wouldn't make sense to price themselves out of the market. I know they don't want to sell crap, but I'm sure they can make a fine MacBook for less than $1000 or even $900.
Considering the money they make with their iOS devices, I would strain the profit margins of MacBooks to gain market share. They can get some money back from app store sales anyway.
iMac sales are ever increasing, but at that rate it still will take 2 billion years to get a significant marketshare. They can expand OS X market share using MacBooks, if they can offer them at a low price.





Member since:
2011-05-12
All the laptops went down in price and they added the retina MacBook Pro. Its pricer will come down too. Remember how expensive the MacBook Air was, it's much cheaper and better now.
Laptops in general used to be much more expensive and crappier.