Linked by Thom Holwerda on Mon 11th Jun 2012 21:19 UTC
Apple Apple held its keynote speech just now, kicking off its developer conference. The company announced minor refreshes for its laptop line, introduced a stunning new laptop with a Retina display, and gave a sneak peek of iOS 6, which will launch in the Fall.
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RE: Pricing
by MOS6510 on Tue 12th Jun 2012 11:09 UTC in reply to "Pricing"
MOS6510
Member since:
2011-05-12

All the laptops went down in price and they added the retina MacBook Pro. Its pricer will come down too. Remember how expensive the MacBook Air was, it's much cheaper and better now.

Laptops in general used to be much more expensive and crappier.

Reply Parent Score: 3

RE[2]: Pricing
by Neolander on Tue 12th Jun 2012 17:32 in reply to "RE: Pricing"
Neolander Member since:
2010-03-08

My problem with this comparison is that at the time where the original Air was released, people were still able to buy low-end Macbooks for about $900. Nowadays, the lowest end 13-inch laptops from Apple costs $1200. So even if Air prices have dropped, that's still a 33% increase in low-end laptop cost.

If Apple plan on Retina-ing their whole MBP line in the future, that will only leave Air laptops in this price range, which are arguably a loss in terms of connectivity and expandability for current 13" MBP users (even if they are lightweight and thin to compensate).

Edited 2012-06-12 17:35 UTC

Reply Parent Score: 1

RE[3]: Pricing
by MOS6510 on Tue 12th Jun 2012 17:40 in reply to "RE[2]: Pricing"
MOS6510 Member since:
2011-05-12

I think Apple would be wise to have at least one sub-$1000 laptop.

Their laptops are good and popular, it wouldn't make sense to price themselves out of the market. I know they don't want to sell crap, but I'm sure they can make a fine MacBook for less than $1000 or even $900.

Considering the money they make with their iOS devices, I would strain the profit margins of MacBooks to gain market share. They can get some money back from app store sales anyway.

iMac sales are ever increasing, but at that rate it still will take 2 billion years to get a significant marketshare. They can expand OS X market share using MacBooks, if they can offer them at a low price.

Reply Parent Score: 2