Linked by Thom Holwerda on Mon 11th Jun 2012 21:19 UTC
Apple Apple held its keynote speech just now, kicking off its developer conference. The company announced minor refreshes for its laptop line, introduced a stunning new laptop with a Retina display, and gave a sneak peek of iOS 6, which will launch in the Fall.
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RE[3]: Pricing
by MOS6510 on Tue 12th Jun 2012 17:40 UTC in reply to "RE[2]: Pricing"
MOS6510
Member since:
2011-05-12

I think Apple would be wise to have at least one sub-$1000 laptop.

Their laptops are good and popular, it wouldn't make sense to price themselves out of the market. I know they don't want to sell crap, but I'm sure they can make a fine MacBook for less than $1000 or even $900.

Considering the money they make with their iOS devices, I would strain the profit margins of MacBooks to gain market share. They can get some money back from app store sales anyway.

iMac sales are ever increasing, but at that rate it still will take 2 billion years to get a significant marketshare. They can expand OS X market share using MacBooks, if they can offer them at a low price.

Reply Parent Score: 2

RE[4]: Pricing
by jello on Tue 12th Jun 2012 18:17 in reply to "RE[3]: Pricing"
jello Member since:
2006-08-08

After using Windows Laptops for all these years and the last one from Samsung (QX410 for $850) lasted just 1.5 years before the keyboard (which cannot be easily replaced) and SD-Card reader died I decided it was time to try something different and paid $1049 for a MacBook Pro.
If it lasts 1.5 years without troubles it's at least as good as a Samsung ;)

Reply Parent Score: 1

RE[5]: Pricing
by ameasures on Tue 12th Jun 2012 22:18 in reply to "RE[4]: Pricing"
ameasures Member since:
2006-01-09

If it lasts 1.5 years without troubles it's at least as good as a Samsung ;)


My current 17inch MBP is 3 years old and before that the 15inch Powerbook lasted over 5 years (and is still running elsewhere).

Each has had RAM upgraded and HDD replacements but so what.

Eighteen months shouldn't be a problem...YMMV!

Reply Parent Score: 2

RE[5]: Pricing
by jello on Wed 13th Jun 2012 01:15 in reply to "RE[4]: Pricing"
jello Member since:
2006-08-08

Best Buy has the 13" MacBook Pro for $999.
Went back and got a price-match (21 days old).

A new Mac laptop for $999 sweet ;)

Reply Parent Score: 1

RE[4]: Pricing
by jared_wilkes on Tue 12th Jun 2012 23:07 in reply to "RE[3]: Pricing"
jared_wilkes Member since:
2011-04-25

I'm pretty sure Apple has a very strong sense of what their product mix is, how their pricing matrix affects this, and how to preserve sales while moving forward.

Reply Parent Score: 1