Linked by Thom Holwerda on Thu 14th Jun 2012 15:15 UTC, submitted by Jos
PDAs, Cellphones, Wireless And the burning platform is still, uhm, burning. "Chief Executive Stephen Elop is placing hopes of a turnaround on a new range of smartphones called Lumia, which use largely untried Microsoft software. But Lumia sales have so far been slow, disappointing investors." It's a shame to see a once proud company in such a downward spiral, but alas, it's the way of business. If you get complacent - as Nokia had gotten - you will fail.
Thread beginning with comment 522168
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[6]: Its a restructuring
by Nelson on Fri 15th Jun 2012 07:48 UTC in reply to "RE[5]: Its a restructuring"
Member since:

I don't think so, L800 was an upper midrange at best with L710 being lower midrange.

It was still priced like a high end phone, it still looked and felt like a high end phone. Just, the margins were better because they used cheaper parts thanks to how well Windows Phone is optimized.

L800 apparently flopped with L710 having some mild uptake.

I haven't seen specific model break downs of Lumia sales, but from what can be seen the 800 and 710 did increase Windows Phone market share in key markets in Europe.

Then Nokia itself has pushed MS hard to support lowend with L610.
L900 is perceived as a flagship but due to WP restrictions falls short to contemporaries from Apple and Samsung.

I think being flag ship and high end is less about raw specs and more about how you position yourself in the markets.

The 900 proved this.

The price they are asking for L900 (like free after the bug) cerainly doesn't position is as a highend device.

The "free" was only for specific customers during a limited window of time. Besides that, carrier subsidies are pretty high in the US. Its not like Nokia is getting $99 or even more ridiculous, $0 per phone.

It's not Android that you should confront Lumia sales with but Symbian, esp. in countries that Nokia used to dominate just few months ago. And that is devastating.

I agree here, and I've said before I think Elop's move on Symbian was premature. They could've made an easier transition.

One area I'm optimistic about is where they're going with Series 40. The Asha Touch line is _really_ attractive, and is pushing itself upwards into Symbian territory.

If they can push up with S40, and down with WP8, then they'll fix their Symbian problem sooner rather than later.

N9 in the other hand had won number of design awards and was universally appreciated due to both SW and HW.

The Lumia has won several awards, and has also sold well. The N9 was nice, but the software was not all there. It would frequently slow down, the app ecosystem was subpar, and the tools were lacking.

It was nice, and Nokia has said they're influencing Windows Phone based off of what they learned with the N9.

Nokia is firing both people that defined its software identity and long time sales force that knows the cell phone business (and were impartial in creating it in the first place) more than middle level managers from MS Elop replaces them with will ever do.

Is there any evidence he's replacing them with "middle level managers from MS"?

The 10,000 laid off were likely from Meltelmi and Qt groups, which were reportedly failing to meet performance and feature deadlines.

I don't blame them, Nokia can't have this double sighted vision. It needs to either go all-in on Windows phone, or not. It can't play both sides of the coin.

As such, a lot of the developers working on phased out technologies become dead weight.

Nokia has no time, or money for these science projects which never work. Qt was a horrendous investment by Nokia. I'm almost certain they regret it.

The rumors state that the financing will the financing will not come free but in exchange for essential patents that Nokia have developed in last 15 years and MS will use to destroy Android. Getting them on the cheap seems to be a major theme behind the whole story.

If the patents Nokia has are that valuable, I don't doubt Nokia will start using them itself to raise revenue. After all, Android is a billion dollar business for Microsoft.

Reply Parent Score: 2