Linked by Thom Holwerda on Fri 15th Jun 2012 16:24 UTC
Hardware, Embedded Systems Another fantastic article at The Verge, this time covering Vizio in-depth, written by Nilay Patel. "Vizio is one of the best-kept secrets in consumer technology. The tiny Southern California company consistently sells the most HDTVs in America, but it's a sure bet that you know virtually nothing about it. Hell, most people don't even know Vizio is an American company, even though all but three of its 417 employees work in the US."
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RE[2]: Yeppers.
by Thom_Holwerda on Fri 15th Jun 2012 17:02 UTC in reply to "RE: Yeppers."
Thom_Holwerda
Member since:
2005-06-29

I've explained this to you before. There's so much involved with selling internationally, you wouldn't believe. Every product has to be licensed, checked, pass regulations, etc. etc. Even merely just shipping it can be hell; for instance, I have to pay several hundreds of euros tax on computers I order from the US. To circumvent this, a company has to set up a distribution chain - which is insanely difficult, especially for complicated electronics.

Not even Apple can pull of a truly international launch - they usually launch in like 10 countries first, followed by another 20-30 a few months later - with the rest of the world in stages. And Apple is the largest company in the world!

How do you think a small company like Vizio - virtually still a startup by looking just at age - is going to do that?

I agree that it sucks, but it's the way it is.

Reply Parent Score: 6

RE[3]: Yeppers.
by acobar on Fri 15th Jun 2012 17:50 in reply to "RE[2]: Yeppers."
acobar Member since:
2005-11-15

And Apple is the largest company in the world!


Apple is not the biggest company of the world, they are the company with the biggest market capitalization, what is quite different. By sales, they are close to 45 position I think, on a market that changes astonishingly fast so, really, they better keep putting out good products or they will watch the fortune wheel turn around once more like on so many times before.

Reply Parent Score: 2

v RE[4]: Yeppers.
by mkone on Fri 15th Jun 2012 19:00 in reply to "RE[3]: Yeppers."
RE[3]: Yeppers.
by bassbeast on Fri 15th Jun 2012 21:17 in reply to "RE[2]: Yeppers."
bassbeast Member since:
2007-11-11

Hell even just selling in the states can be hard enough with the different taxes one has to collect but to try to deal with all the regulations on a worldwide scale? NOT fun.

This does look like a good opportunity though for a company to set themselves up as basically a "middle man" between the small startups so that they can cut through the BS and jump through the hoops in return for a percentage of sales in those regions.

But I can see why a small company wouldn't want to do it themselves, just the amount of legal consul required to get everything to pass muster for all the various countries would probably break them financially. remember folks we are talking about a company with less than 500 employees TOTAL, with a company that small hiring on a team of international lawyers well versed in trade law simply isn't in the cards.

Reply Parent Score: 2

RE[4]: Yeppers.
by zima on Wed 20th Jun 2012 06:19 in reply to "RE[3]: Yeppers."
zima Member since:
2005-07-06

But, realistically, it's not worldwide we're talking about.

EU alone gives you over 2x larger potential market, and also among the most "profitable" ones. Then threw in few more such places around the world - Australia, New Zealand, some in Asia (China, Japan, South Korea).

just the amount of legal consul required to get everything to pass muster for all the various countries would probably break them financially. remember folks we are talking about a company with less than 500 employees TOTAL, with a company that small hiring on a team of international lawyers well versed in trade law simply isn't in the cards.

I don't follow? Yeah, maybe the number of their own employees isn't that large - but largely because they outsource virtually everything.

How does that differ from "outsourcing" legal counsel? Why that would be such a financial strain for the top-selling US HDTV brand?

Reply Parent Score: 2

RE[3]: Yeppers.
by kaiwai on Sat 16th Jun 2012 06:46 in reply to "RE[2]: Yeppers."
kaiwai Member since:
2005-07-06

And I have explained numerous times that it is the importer who takes on the responsibility regarding compliance with the relevant local standards. All the vendor in question would have to put is a disclaimer noting that it is the importers responsibility for taxes, tariffs and local regulatory requirements. In all due respects it is a cop-out at the end of the day - provide an option for shipment internationally and let the customer deal with any issues that arise.

Reply Parent Score: 2