Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
Thread beginning with comment 522753
To read all comments associated with this story, please click here.
About Damn Time
by n4cer on Tue 19th Jun 2012 00:27 UTC
Member since:

This is something I've been wanting MS to do for a long time. At the very least, particularly when covering new ground, release their own small line of hardware that serve as best practice reference designs to deliver the message to OEMs, "THIS is what you need to be doing!".

OEMs shouldn't be angered. They already support non-Microsoft devices. They partner closely with MS competitors like Google while often giving lackluster efforts towards MS initiatives (TabletPC, Origami, and any most PlaysForSure devices say, Hi!). Turnabout is fair play.

MS has been creating reference designs and new technologies for OEMs to integrate into their systems. They've tried to get them to be creative. This move is way overdue, and, for me, very much welcome.

There's plenty of room to innovate. The Windows 8 systems shown at Computex, particularly by Asus, are some of the more creative takes on PC hardware I've seen in a long time. MS is simply another option, and a force for OEMs to up their game and breathe life back into the industry. Even though I'm very interested in the devices they've shown, I'm also still interested in what's been shown by OEMs, and what's to come.

One other point -- MS is, at least initially, limiting the availability of their PCs to Microsoft stores (online, and brick and mortar).

Reply Score: 5

RE: About Damn Time
by Radio on Tue 19th Jun 2012 08:50 in reply to "About Damn Time"
Radio Member since:

MS has been creating reference designs and new technologies for OEMs to integrate into their systems. They've tried to get them to be creative. This move is way overdue, and, for me, very much welcome.

There is a world of difference between making a nice shiny prototype and making the same thing on an industrial scale at an acceptable price point and without too many returns. Do you know how much do the awesome computers you see on display in conferences and trade shows cost? 10.000 $.

Don't believe me?

I was surprised to find fairly polished Windows 8 tablets at Computex, and it turns out I was right to be surprised. Everyone worked overtime to get devices ready by Computex, in most cases resorting hand building prototypes to the tune of $10K a piece.

I don't know for you, but dividing the price of a product by ten (while increasing production, keeping quality high, and starting new products) is not small job. Try to work in manufacturing for once. MS poured tons of money in this, spent hours and $ making tons of prototypes, and the tablet crashed during the demo - and they have neither a price nor a shipping date.

Edited 2012-06-19 08:53 UTC

Reply Parent Score: 2

RE[2]: About Damn Time
by Nelson on Tue 19th Jun 2012 09:42 in reply to "RE: About Damn Time"
Nelson Member since:

That's nice conjecture, but the fact that this will be a shipping product seems to fly in the face of that defense. Obviously, the Surface Tablet has the potential to be mass produced, else it wouldnt be being sold to the masses.

What does Microsoft have that other OEMs dont? Besides drive? I mean, perhaps some of the OEM stuff is defensible to a small degree, but there is absolutely zero, none, ziltch justification for the utter GARBAGE they routinely spew out.

If you're going to come with the "its too hard excuse" then get out of the OEM business.

Reply Parent Score: 3