Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
Thread beginning with comment 522853
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Want!!!
by Radio on Tue 19th Jun 2012 08:43 UTC in reply to "Want!!!"
Radio
Member since:
2009-06-20

That is the biggest problem, and the only page they still haven't taken from Apple's book: one should not present a product without a price and a shipping date.

People are talking about the Surface, but how long? And how will they react, months from now, when they will discover the steep price of the tablet? Because make no mistake: between the Magnesium+PVD with micron tolerances, the gorilla glass and the fact they need to avoid competiting with their own OEM, expect a very, very high price, even if MS tries to sell it at a loss like a game console. Why do you think nodody pulled it before? Eh.

Reply Parent Score: 11

RE[2]: Want!!!
by unclefester on Wed 20th Jun 2012 06:50 in reply to "RE: Want!!!"
unclefester Member since:
2007-01-13

It is probably a "halo" item purely designed to generate publicity. MS doesn't need to sell a single one of these tablets to achieve their goal.

Edited 2012-06-20 06:51 UTC

Reply Parent Score: 2

RE[3]: Want!!!
by fmaxwell on Fri 22nd Jun 2012 10:48 in reply to "RE[2]: Want!!!"
fmaxwell Member since:
2005-11-13

If their goal is to convince people that Microsoft sells vaporware, then not shipping a single Surface could do it.

If their goal is to convince Dell/HP/Compaq/Acer/etc. that Microsoft is going to compete with their own OEM customers, then Surface could do it.

If their goal is to reinforce the idea that Zune, Kin, etc. were not flukes and that Microsoft really can't compete with Apple outside of the traditional desktop, then having insignificant sales of Surface could achieve that goal.

Reply Parent Score: 1

RE[2]: Want!!!
by unclefester on Sat 23rd Jun 2012 03:53 in reply to "RE: Want!!!"
unclefester Member since:
2007-01-13

Because make no mistake: between the Magnesium+PVD with micron tolerances, the gorilla glass and the fact they need to avoid competiting with their own OEM, expect a very, very high price, even if MS tries to sell it at a loss like a game console. Why do you think nodody pulled it before? Eh.


It is simply a myth that magnesium cases, gorilla glass etc are very expensive. A magnesium case is simply die cast and CNC machined by an OEM supplier - the cost is only a couple of bucks.

A couple of years ago I sourced high end (Rolex quality) stainless steel watch bracelets in China. They cost a mere 59 cents each in bulk.

Reply Parent Score: 2