Linked by Thom Holwerda on Tue 19th Jun 2012 00:10 UTC
Windows So, the Microsoft announcement - taking place as I write this, 01:45 in my timezone - turns out to be a bigger deal than expected. Microsoft just announced it's going full-on hardware - the company announced a new tablet called 'Surface', and boy, is this thing something to behold. Microsoft's hardware partners? They're not happy right now. Update: Here's Microsoft's official Surface site. I believe someone coined the phrase 'sexy as a succubus' in the comments about Vizio? Stealin' it! Update II: They aren't just taking the iPad head-on - this is a straight-up MacBook Air competitor.
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RE[2]: Want!!!
by unclefester on Wed 20th Jun 2012 06:50 UTC in reply to "RE: Want!!!"
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It is probably a "halo" item purely designed to generate publicity. MS doesn't need to sell a single one of these tablets to achieve their goal.

Edited 2012-06-20 06:51 UTC

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RE[3]: Want!!!
by fmaxwell on Fri 22nd Jun 2012 10:48 in reply to "RE[2]: Want!!!"
fmaxwell Member since:

If their goal is to convince people that Microsoft sells vaporware, then not shipping a single Surface could do it.

If their goal is to convince Dell/HP/Compaq/Acer/etc. that Microsoft is going to compete with their own OEM customers, then Surface could do it.

If their goal is to reinforce the idea that Zune, Kin, etc. were not flukes and that Microsoft really can't compete with Apple outside of the traditional desktop, then having insignificant sales of Surface could achieve that goal.

Reply Parent Score: 1