Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
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Segmentation v. Fragmentation
by wocowboy on Wed 27th Jun 2012 10:47 UTC
wocowboy
Member since:
2006-06-01

There is a difference between segmentation and fragmentation, as the article suggests. Can't all the Apple iPhones sold today run the latest iOS? Apple sells the 3GS, 4, and 4S right now and I think they all can run the latest version of iOS, though an individual model might not support all the functions that are, say, in the iPhone 4S. This is an illustration of segmentation.

Can all Android phones sold today run ICS? Can ICS be installed on every Android phone sold today? Not all Android phones have the same functions and capabilities built into them, same as with Apple phones, but can the OS be installed on all of them? I think the answer is no. Are the carriers preventing this? Are the individual manufacturers preventing this? Regardless of which is at fault, this is an example of fragmentation, keeping the OS completely off a model, rather than segmentation, allowing the OS to be installed but with fewer functions on that specific model of phone.

Edited 2012-06-27 10:47 UTC

Reply Score: 1