Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
Thread beginning with comment 524031
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Apple is fashion
by Lennie on Wed 27th Jun 2012 20:21 UTC in reply to "Apple is fashion"
Lennie
Member since:
2007-09-22

Isn't it the other way around ?

They don't want to change to much between versions so fanboys who want the latest thing need to buy more devices ?

Incremental changes sells more devices.

For example I believe companies like Sony already had more advanced technologies when the DVD was first released.

They just needed to get payed for all the development cost of the DVD.

Reply Parent Score: 1