Linked by Thom Holwerda on Mon 2nd Jul 2012 22:17 UTC
PDAs, Cellphones, Wireless Nokia board chairman Risto Siilasmaa went on a Finnish television show, and stated that while he is confident in Windows Phone 8, the company does have a back-up plan if it doesn't work out. Speculation aplenty - what is this backup plan? The answer's pretty easy, if you ask me.
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RE[2]: I doubt it is Android...
by tbutler on Tue 3rd Jul 2012 03:51 UTC in reply to "RE: I doubt it is Android..."
tbutler
Member since:
2005-07-06

Well, if Samsung is essentially the only OEM making money off of Android, which is the current state of things, why would Nokia want to move more phones without profit? It is something akin to selling standard Windows PCs... a race to the bottom. Dell and HP move a lot of volume, but their PC businesses aren't what is keeping them afloat.

Striking a different course, something less commoditized is the key to making money, unless Nokia is certain it can out Samsung Samsung... and I doubt that they can. Frankly, the fact that Nokia has continually labeled its MeeGo project as an experiment may yield credence to this too... they know they have something there that everyone was in awe over. Nokia could be quietly lining up major names to support a mass market push, not unlike how Samsung viewed bada before merging it into Tizen.

Reply Parent Score: 1

cdude Member since:
2008-09-21

> if Samsung is essentially the only OEM making money off of Android

What is not the case. See e.g. Amazon Kindle or LG which make profit with Android too: http://www.thenewstribe.com/2012/04/27/lg-announces-first-quarter-2...

Samsung is the king but since competition has full access to the Software-stack too that can change just any time. Competition just needs to be better. See http://www.androidauthority.com/samsung-galaxy-s3-vs-best-android-p... and http://androidandme.com/2012/01/news/samsung-goes-candid-on-their-c...

> why would Nokia want to move

Because with WP they do not have any competition and it does not sell. The reason is WP and not Nokia so they cannot easily change that by e.g. be better then other WP competitors. WP is 100% Microsoft and so only Microsoft can change while Nokia is doomed to read-/view-/use-only the result.

Android on the opposite does sell like hot cake. Consumers demand Android, they buy Android. That they buy mostly Samsung Android is cause Samsung Android is received to be better then the Android devices competitors offer.

Nokia CAN compete against competitions by making a better product. They cannot compete with the dead WP7 ecosystem against the number #1 Android ecosystem. They tried and failed. But they can compete against Samsung. Even Elop himself admit it when he formulated that its all about the ecosystem in his burning platform memo. He killed of the Symbian/MeeGo ecosystems, the WP ecosystem is essential dead, they cannot go with iPhone so what stays are Bada (which is 100% controlled by Samsung, its competitor), BB (which is 100% controlled by RIM, its competitor), one of the not done yet systems like Firefox OS or Tizen (what means the time to market may to long and so is a possible success with the system) or Android (which already is a success, not 100% controlled by a competitor and has already the ecosystem they tried to prevent build up themselfs with MeeGo, continued to use with Symbian or join with WP).

Android is the most logical option left for Nokia after they burned or gave all the other options a try and failed.

Edited 2012-07-04 09:25 UTC

Reply Parent Score: 3