Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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Comment by Radio
by Radio on Tue 3rd Jul 2012 19:34 UTC
Radio
Member since:
2009-06-20

"A promise made, a promise kept."

Eh, why bother? Microsoft's internal culture is not in line with this kind of empty promise.

Still impressive work. But absolutely not suited to Microsoft.

Reply Score: 3

RE: Comment by Radio
by Morgan on Tue 3rd Jul 2012 19:54 in reply to "Comment by Radio"
Morgan Member since:
2005-06-29

I think it fits well with the simplicity of Metro (as implemented in WP7, not W8 so far). Microsoft has done a great thing by taking the UI back to basic lines and flat, two-dimensional iconography. As long as they stick with that I'll be happy.

Then again, I'm a Zen minded person so maybe it's just people like me who see the appeal.

Reply Parent Score: 4

RE[2]: Comment by Radio
by Bill Shooter of Bul on Tue 3rd Jul 2012 23:24 in reply to "RE: Comment by Radio"
Bill Shooter of Bul Member since:
2006-07-14

Oh, I like the branding, don't trust the company being re-branded. They'd have to kick Balmer to the curve in order for anyone to believe the message.

Reply Parent Score: 2

RE[2]: Comment by Radio
by sachindaluja on Wed 4th Jul 2012 01:48 in reply to "RE: Comment by Radio"
sachindaluja Member since:
2007-02-15

In my opinion, to link 'two-dimensional iconography' with 'Zen' simplicity is by itself a misjudged notion. Microsoft and its designers are merely following a trend of minimalism which is as fashionable and ostentatious as Apple's skeuomorphism and 7's glass.

Simplicity can be achieved with conventional design elements. Traditional or common designs usually achieve a degree of simplicity just by virtue of their familiarity.

That's not to say design shouldn't evolve. But being able to distinguish between avante-garde and truly transformational would help in keeping an objective viewpoint.

Reply Parent Score: 2

RE: Comment by Radio
by Lion on Tue 3rd Jul 2012 23:30 in reply to "Comment by Radio"
Lion Member since:
2007-03-22

Concur. The slogan was the only part I felt didn't work. The rest of the approach was sound.

Reply Parent Score: 1

RE: Comment by Radio
by Soulbender on Wed 4th Jul 2012 03:32 in reply to "Comment by Radio"
Soulbender Member since:
2005-08-18

Microsoft's internal culture is not in line with this kind of empty promise.


You could argue that the MS culture is perfectly in tune with empty promises ;)

Reply Parent Score: 3

RE[2]: Comment by Radio
by medgar1976 on Wed 4th Jul 2012 18:58 in reply to "RE: Comment by Radio"
medgar1976 Member since:
2012-07-04

I think it is always important to distinguish employees from a business and its strategy. Software Engineers are people with families. Some are jerks, some are nice no matter who they work to. If there is a problem with the company it is not because of its employees, it would be corporate strategy.

Reply Parent Score: 0

RE: Comment by Radio
by darknexus on Wed 4th Jul 2012 06:36 in reply to "Comment by Radio"
darknexus Member since:
2008-07-15

"A promise made, a promise kept."


Couldn't help but think of the Sword of Truth series when I saw that bit.

Reply Parent Score: 2