Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
Thread beginning with comment 525073
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[4]: Comment by Sandman619
by zima on Tue 3rd Jul 2012 23:31 UTC in reply to "RE[3]: Comment by Sandman619"
zima
Member since:
2005-07-06

This kind of scenario, where the newest devices get all of the latest bells and whistles while the older ones don't is called obsolescence, either forced by the limitations of the hardware or the profit motive of the company. I'm not here to argue whether this is a good or bad thing, but fragmentation it is not.

Not necessarily when the manufacturer actively promotes, pushes all those devices on consumers at the same time (and for a long time), presenting them under the same umbrella of iPhone / iOS ...with small prints here and there.

Reply Parent Score: 2