Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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RE: Logo
by Morgan on Wed 4th Jul 2012 01:55 UTC in reply to "Logo"
Member since:

I believe there was an article on one of the official Microsoft blogs about this. Something about the simplicity of the original logo inspired the new one.

And I just found the article:

Reply Parent Score: 3

RE[2]: Logo
by Lennie on Wed 4th Jul 2012 09:47 in reply to "RE: Logo"
Lennie Member since:

So it looked similair on purpose.

Reply Parent Score: 2

signifies 'The end of the line'
by shotsman on Wed 4th Jul 2012 12:28 in reply to "RE[2]: Logo"
shotsman Member since:

you start with one and end with the same.(well almost)

Reply Parent Score: 2