Linked by Thom Holwerda on Mon 9th Jul 2012 02:01 UTC
Microsoft "Analyzing one of American corporate history's greatest mysteries - the lost decade of Microsoft - two-time George Polk Award winner (and V.F.'s newest contributing editor) Kurt Eichenwald traces the 'astonishingly foolish management decisions' at the company that 'could serve as a business-school case study on the pitfalls of success'."
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It's so simple..
by reduz on Mon 9th Jul 2012 03:55 UTC
reduz
Member since:
2006-02-25

Microsoft OS division has no consumer loyalty (unlike Google or Apple), and their brand image has been crushed by too many failures. Most people still use Windows out of need and could care less about new products they push.

Their only brand with some value left is XBox, but it seems that division is alienated in it's own world..

Reply Score: 9

RE: It's so simple..
by maccouch on Mon 9th Jul 2012 13:45 in reply to "It's so simple.."
maccouch Member since:
2012-03-14

Their only brand with some value left is XBox, but it seems that division is alienated in it's own world..


I disagree there. I would say that the only brands with value are Office and the Exchange and Outlook communication suite.

Windows always was a tool for the use of Office. It's a shame that Microsoft got captured by Windows.org and let that message got reversed.

Reply Parent Score: 1

RE[2]: It's so simple..
by reduz on Mon 9th Jul 2012 17:23 in reply to "RE: It's so simple.."
reduz Member since:
2006-02-25

Those are not consumer but enterprise brands.

Reply Parent Score: 3

RE: It's so simple..
by kaiwai on Mon 9th Jul 2012 16:34 in reply to "It's so simple.."
kaiwai Member since:
2005-07-06

Microsoft OS division has no consumer loyalty (unlike Google or Apple), and their brand image has been crushed by too many failures. Most people still use Windows out of need and could care less about new products they push.

Their only brand with some value left is XBox, but it seems that division is alienated in it's own world..


Just a minor correction, it is "I couldn't care less". If you could care less then pray tell why aren't you caring less? it appears that you do care about the very subject that you were talking about.

Regarding Windows - it is a means to an end for many people. There really isn't the buzz there like one observes with Mac OS X from the enthusiast community with Windows at this point being a means to an end rather than something to get excited about. With that being said, Windows is so normalised to the point that it would be next to impossible to really get things moving unless Microsoft made a really big change such as 'We're dropping win32, creating a Metro and traditional desktop applications using WinRT etc. etc." then you would see the enthusiasts take note.

The problem with Microsoft is everything they seem to do is the bare basic and never addressing the issues I've outlined; the constant dependency on GDI, the fact that we're in 2012 and they're still hauling crap such as common controls and dialogues from the 90's with all the shitty bugginess that comes with the territory, the lack of a coherent end to end C++ framework so that developers don't create frankenstein horrors of usability, the fact that you can open up half a dozen bundled applications that come with Windows and each one of them is written using a different set of GUI libraries and each with different user interface guidelines. The problems exist but the lack of willingness to fix these issues pretty much put a lot of people like me in the situation of 'ho hum, same old shit' every time a new version of Windows is announced.

Reply Parent Score: 2