Linked by Thom Holwerda on Mon 9th Jul 2012 02:01 UTC
Microsoft "Analyzing one of American corporate history's greatest mysteries - the lost decade of Microsoft - two-time George Polk Award winner (and V.F.'s newest contributing editor) Kurt Eichenwald traces the 'astonishingly foolish management decisions' at the company that 'could serve as a business-school case study on the pitfalls of success'."
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sgtrock
Member since:
2011-05-13

Hmmm... All relatively small magazine sites. Check. Titles using almost identical verbiage. Check. I didn't bother to read the articles in question, but I wouldn't be at all surprised to see that they all cover the same bullet points in the same order and with the same emphasis. Smells like a viral marketing campaign to me.

Reply Parent Score: 2

MollyC Member since:
2006-07-04

I think the 2nd and 3rd articles are the same source, though written differently and one is much longer. The first article is not related to the others (and is from a prominent tech site (not sure why you dismissed it as small) that is generally an "Apple - Rah! Rah!" site), and the 4th is 6 months older than the others, so I don't think it's part of a campaign.

Reply Parent Score: 1

Radio Member since:
2009-06-20

Astroturfing? By Microsoft?

Impossible! /s

Reply Parent Score: 5