Linked by Thom Holwerda on Mon 9th Jul 2012 02:01 UTC
Microsoft "Analyzing one of American corporate history's greatest mysteries - the lost decade of Microsoft - two-time George Polk Award winner (and V.F.'s newest contributing editor) Kurt Eichenwald traces the 'astonishingly foolish management decisions' at the company that 'could serve as a business-school case study on the pitfalls of success'."
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RE[8]: Nonsense.
by phoudoin on Mon 9th Jul 2012 20:46 UTC in reply to "RE[7]: Nonsense."
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Very many Apple users know exactly what they want & need. They just go for the total experience. In the same way that we like the total experience provided by Apple products, we also like to have a good overall experience when we go shopping. We won't be going to Best Buy for those products, because buying Apple products from a non-Apple Store site is very much similar to using Apple products with Windows machines - it's very dissatisfying.

To summarize, you're after experience luxury.

Technically speaking, there is absolutely no reason that an iDevice from an Apple sanctified box assembled at an oversea Apple sanctified manufacture behave differently whatever was the sale store.

The proof being the amount of iPhone worldwide that wasn't sold in an Apple store and *still* works perfectly, and without which Apple will never reach the place there are today. And that was way before they opened stores worldwide.

You don't need to have a branded store to sold a very good product. Being very is good is far enough.
You need a branded store to reinforce your trademark's image, to make it hype for instance.

Let's hope for Apple that their products will stay very good, or the hype could produce counter-effect fast.

Reply Parent Score: 3