Linked by Thom Holwerda on Sat 14th Jul 2012 00:04 UTC
In the News A fascinating difference in smartphone buying behaviour got highlighted today. In the US, Apple has double the market share of its nearest competitor, Samsung. However, in The Netherlands, the swamp I call home, the situation is completely reversed; Apple sits at 10% of the smartphone market, Samsung at 19.6%. Is this indicative of Europe as a whole? Could German, French, Polish, British, Spanish, Italian, etc. readers give local information from their own countries? I'm intrigued.
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This is probably not surprising
by someone on Sat 14th Jul 2012 05:11 UTC
someone
Member since:
2006-01-12

considering that Apple prices iPhones a lot more aggressively in the US. However, if they decided to come up with an iPhone equivalent of the iPod mini/nano, that would be another thing.

Reply Score: 1

tanzam75 Member since:
2011-05-19

Apple does not price iPhones aggressively in the US. It is the carriers that are dipping into their own pockets to reduce the price of the iPhone (and thus boost Apple's overall profits by roughly 10%).

Of the 4 national wireless carriers, 3 of them carry the iPhone. All three grant Apple a carrier subsidy that is roughly twice as large as that granted to any other phone. Thus, an iPhone that costs $600 sells for $200 after subsidy. An Android phone that costs $400 also sells for $200 after subsidy.

These three carriers are thus hindering sales of other handsets by eliminating their cost advantage over the iPhone. And they're also reducing their own profits by $200 per iPhone sold. But Apple has such a market-dominant position in the US that none of these carriers dares to be the first to break ranks. They can't afford to lose the iPhone.

The lone holdout of the national carriers is T-Mobile USA, whose stated position is that subsidies are unhealthy for the industry as a whole. T-Mobile has made many attempts to sell no-subsidy phones in return for a dramatically reduced monthly rate, but have had only limited success thus far.

Edited 2012-07-14 05:17 UTC

Reply Parent Score: 9

Macrat Member since:
2006-03-27


The lone holdout of the national carriers is T-Mobile USA, whose stated position is that subsidies are unhealthy for the industry as a whole. T-Mobile has made many attempts to sell no-subsidy phones in return for a dramatically reduced monthly rate, but have had only limited success thus far.


The problem with T-Mobile is that they sell the no-subsidy phone LOCKED at a higher price than you can buy it from other retailers UNLOCKED.

Even after a phone has been discontinued, T-Mobile still tries to sell it at full release price which is usually TWICE what the market price is selling out the remaining inventory.

Reply Parent Score: 2

zima Member since:
2005-07-06

if they decided to come up with an iPhone equivalent of the iPod mini/nano, that would be another thing.

They have roughly what mini/nano would be in practice, still offering and promoting 3GS and 4. Doesn't change much.

Reply Parent Score: 2