Linked by Thom Holwerda on Thu 19th Jul 2012 18:32 UTC
PDAs, Cellphones, Wireless Nokia just posted its quarterly results - including shipped devices - and it's not looking good. Massive losses, sales dropping, and no growth in Lumia sales in the US. The company is losing money hand-over-fist, and with Windows Phone 8 still months away, the company warns the next quarter will be just as bad.
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Where is the "wow factor" with Nokia?
by obsidian on Thu 19th Jul 2012 21:18 UTC
obsidian
Member since:
2007-05-12

I don't have a "smart phone", but if I *were* wanting to buy one, Nokia wouldn't even be on my list. Why?
Because Google, Samsung and Apple have all of the "buzz" and mindshare.

Where is Nokia's "wow factor"? Why should I buy a Nokia phone instead of an Android one or an iPhone?
What can a Nokia phone do that the others can't?
What is the Nokia "must have" feature? Do they even *have* one? ( I doubt it.)

*Those* are the questions that the Nokia execs should be asking themselves. Personally, I think Nokia is a goner and that Windows 8 will not save it.

Reply Score: 3

bnolsen Member since:
2006-01-06

I don't have a "smart phone", but if I *were* wanting to buy one, Nokia wouldn't even be on my list. Why?


For me it's the poor quality of the microusb on the n900...and of course the getting into bed with MS.

Reply Parent Score: 2

tomcat Member since:
2006-01-06

Personally, I think Nokia is a goner and that Windows 8 will not save it.


As I pointed out earlier in this thread, Nokia sold 125M smartphones (and of those 4M were Lumias). Nokia doesn't need to be #1 to be a viable competitor in the smartphone market. What they need to do is scale their costs down to meet their market share; then, they'll see positive growth in revenue.

Reply Parent Score: 1

winter skies Member since:
2009-08-21

As I pointed out earlier in this thread, Nokia sold 125M smartphones (and of those 4M were Lumias). Nokia doesn't need to be #1 to be a viable competitor in the smartphone market.


These numbers speak very clearly about how well their strategy is working out. It is a complete disaster and anyone trying to deny its gravity is out of his mind.
I could understand and be supportive of a bold strategy if it hadn't thrown away all that was good in Nokia and basically outsourced all software development to others (read: MS - I'm not even talking about Accenture taking care of the last days of Symbian). It was a crime - I'm repeating myself, but I can't believe this is happening before our eyes, and above all before the eyes of Nokia's BOD and the Finnish government.
A software and hardware company (with a promising new OS on two promising new high-end smartphones among the other things - along with the good location-based services we all know and Elop will always blabber about) - has been downgraded to OEM status in an era when pure manufacturers are struggling more and more. Insane. If I were a Finn, I'd be mourning over a company that still is an European pride and over the loss of workplaces.
I still hope things will turn around and I'd like to see what a change in this clueless top management would bring.

Reply Parent Score: 3

D-Master-D Member since:
2012-04-05

Lolz - you keep saying that!

Nokia sold 10.2 million smartphones - not 125 million! :-O

The company's sales revenue increased 45% to $123 million for the quarter - I think that's where you keep getting mixed up.

125 million smartphones would be more than Apple and Samsung combined ;-D

Reply Parent Score: 5

dsmogor Member since:
2005-09-01

Good point, Nokia have been getting no love from US tech press for years and that's one of most important factors in building mind-share. Failure to their massive marketing campaign shows you can't really buy it.

Reply Parent Score: 4

cdude Member since:
2008-09-21

Those 4 million sold devices are world wide sales. They failed world wide and not only in the US. Outside of the US Nokia used to be huge. Not any,longer since they switched. You cannot bring a bad product to market and expect everybody will buy it cause your marketing says its good. It does not work that way. It never did.

Reply Parent Score: 1