Linked by Thom Holwerda on Thu 19th Jul 2012 18:32 UTC
PDAs, Cellphones, Wireless Nokia just posted its quarterly results - including shipped devices - and it's not looking good. Massive losses, sales dropping, and no growth in Lumia sales in the US. The company is losing money hand-over-fist, and with Windows Phone 8 still months away, the company warns the next quarter will be just as bad.
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RE[5]: WP8
by cdude on Fri 20th Jul 2012 07:25 UTC in reply to "RE[4]: WP8"
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You are correct in that market share, number.of sold devices is not the most important number for the ecosystem. For the ecosystem the profitability of the apps is more important. For example iphone has lesser market share then Android but yet is more acctractive for developers cause the revenue is higher.

But market share IS releated to that when you target the mass market like iphone, Android and WP do. WP7 has such a small market share that its just not of much value for most to target it. It maybe would if the cost, the work the investment to port your WP8 apps (assuming here WP8 is more relevant so companies and developers bring there apps to WP8 - what takes time in which WP7 shrinks futurr) is minimal. It is not. WP7 apps are upwards-compatible but WP8 apps are not downwards-compatible. You would need to target WP7 to get both and cannot use all the new APIs like native code, directX, payment, NFC, etc. That excludes most games. That provides barriers, limits and needs testing for 2 platforms rather then one. It slows down time to market, is an additional investment. For less then 2% market share for a platform that is not sold any longer and has a more acctractive successor in the market already?

Why only less then 2% while its 4% currently you ask? Cause when WP8 comes out, till companies/developers developed the product till its ine the market time is lost. Some WP7 customers WILL be switched to WP8 that time. New salles of now outdated WP7 devices will decrease. Who is going to buy an expensive WP7 device if WP8 devices are available already?

The issue is that both, iphone and Android, are very different in that. Newer iOs are available for older devices. Android 2.x still has >80% of the Android market, is a very large install base and hence interesting to target cause revenue is there. If iphone could not offer an upgrade-path, devices shipping the old version would sell more worse. If iphone would be downwards incompatible and previous iOs versions would have anuninteresting market share (and with it a possible revenue of investment) far less companies/developers would target it.

Now all that without even naming the differences in WP7 and WP8. Like native app, Metro, etc. WP7 is just very uninteresting to target under that conditions. What Microsoft or Nokia should or could have done to make WP7 more acctractive is backporting APIs. It would not be needed to provide the same functionality with the APIs but it would make targeting those 2 platforms rather then only WP8 way more cheap. That did not happen. I believe cause Microsoft has no interest in keeping WP7 alive. Users should switch to WP8 as soon as possible.

If companies/developers do not target WP7 then,it has a direct effect for customers, lesser apps, maintaining, support. No developers, no customers.

Edited 2012-07-20 07:38 UTC

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