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Microsoft was paying bounties directly to AT&T retail employes who sold Lumia 900 phones.
Apparently it wasn't enough incentive.
They don't have enough money anymore to bribe all telcoms. So their "exclusivity deals" is to focus money only on a few carriers.
I'd though that after decades of experience with Windows Mobile and after the lesson of the Kin fail, Microsoft would have learned how to do business in mobile, but it seems them are completely, utterly clueless. Or they poisoned their own well.
Plus all the AT&T sales people got Lumia 900 for free. The bonus per sold device was higher then for Android. But the problem was, that you got that bonus only if the customer sticked with the phone. If her/him came back cause he was not satisfied with what sales sold there was no bonus. Lumia had and has the highest return rates in Nokia history.
So, yes, the bonus was to low for that device and they should have payed it even in the case of returns.
Edited 2012-07-25 05:29 UTC





Member since:
2006-01-06
... the reason that carriers aren't actively trying to sell Windows Phone 7 is that there are bigger incentives to sell Android and iPhone. Give them a greater amount of scratch in the game, and that may change the dynamic.