To view parent comment, click here.
To read all comments associated with this story, please click here.
Google is an advertising company, thats where over 90% of their revenue comes from. Of course Google engages in other activities, many companies do, many including Google spends many millions on political lobbying or supporting cultural activities, does that make them a lobbyist or culture business - no. Any business is driven by the demands of core business, the stuff that all the money comes from. If you want to understand the behaviour of any company, Google, Microsoft, Apple, look at what their core products are, the ones that make most of their money.
Google's USP, the way it adds value to it's core product of advertising is to collect information on people. Collecting information on what people do, what they write about in their emails, what they search for and browse, where the live, who their friends are, is absolutely core to Google's business. When Google sells advertising space on it's search page it doesn't just offer a blank space, it offers targeted ads that are shaped to the end user, that's what add the value to Google's product. It's easy to see in action, log in to your system and do a Google search for a common sort of term, then get a friend to do the same, you will see that not only are the ads served to each of you different based on Google's collected information about you but the actual search results are also different and are also based on what Google knows about you. You, the data about you, is Google's product, it's what it sells to it's actual paying customers.
Which, of course, is magically different from Apple pimping its 400 million credit card numbers, associated user accounts, and which magazines, videos, books, applications, and music those users look at and buy.
Totally different. Yessiree. Very different because Google is evil, and Apple is all that is good and pure in this world.
Google collects and analyses data, I agree. But what Google _really_ needs from you is _not_ that you feed them your personal data, but your time using their products, which in turn shows you ads, which in turn gives them money.
Imagine that everyone in the world was using Gmail via IMAP. Google would have your data, but no money from ads. On the other hand, imagine that everyone is using Gmail without personal data. Google would still make money.





Member since:
2005-11-10
Yes, but not only.
No, you're a way to sell their product. The clients are the advertisers, the product is the advertising network.
Actually, no.