Linked by Thom Holwerda on Thu 2nd Aug 2012 07:40 UTC
Hardware, Embedded Systems "After leading the design of Apple's mobile processors, which have powered the iPhone and iPad over the last few years, chip architect Jim Keller is returning to AMD to head up its microprocessor core design team, the chipmaker announced today. Keller is an industry veteran who brought plenty of experience to Apple's mobile processors. He was previously vice president at P.A. Semiconductor, which Apple acquired in 2008 for $278 million, and he went on to serve as a director of Apple's platform architecture group."
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Two sides of a move
by bitwelder on Thu 2nd Aug 2012 12:14 UTC
bitwelder
Member since:
2010-04-27

As often in this kind of moves, I wonder whether his primary wish was to leave Apple or to (re)join AMD.

Reply Score: 2

RE: Two sides of a move
by MOS6510 on Thu 2nd Aug 2012 12:36 in reply to "Two sides of a move"
MOS6510 Member since:
2011-05-12

Most of the times it's just money.

Also he arrived at Apple via a takeover and it's often not easy to fit in if you're a high level person. Being used to have a free hand to a more restricted situation is something most people wouldn't like. Could you imagine Apple being taken over years ago and Steve having to report to someone else?

So if AMD calls offers him money and certain freedom I'm not surprised he went for it.

Reply Parent Score: 3

RE: Two sides of a move
by Phucked on Thu 2nd Aug 2012 15:00 in reply to "Two sides of a move"
Phucked Member since:
2008-09-24

A stolen Quote from /.


Keller didn't just accidentally end up at Apple as the result of the purchase of PA Semi; the consensus is that PA Semi were specifically bought to acquire the team led by Keller, moreso than Apple caring about the company itself (i.e. it was what startups these days like to call an "acquihire"). Keller headed the A4/A5 design at Apple (the system-on-a-chip in the iPhone and iPad), so there's now a noticeable staffing gap if they plan to continue in-house development of their mobile chips.

Reply Parent Score: 2

RE[2]: Two sides of a move
by kovacm on Mon 6th Aug 2012 06:35 in reply to "RE: Two sides of a move"
kovacm Member since:
2010-12-16

Keller didn't just accidentally end up at Apple as the result of the purchase of PA Semi; the consensus is that PA Semi were specifically bought to acquire the team led by Keller, moreso than Apple caring about the company itself (i.e. it was what startups these days like to call an "acquihire"). Keller headed the A4/A5 design at Apple (the system-on-a-chip in the iPhone and iPad), so there's now a noticeable staffing gap if they plan to continue in-house development of their mobile chips.


now they should hire John Mathieson from nvidia ;)

Reply Parent Score: 1