Linked by nej_simon on Sat 11th Aug 2012 12:10 UTC
"[...] tonight Apple entered into evidence in its trial with Samsung a document showing that it offered the South Korean company a licensing deal on some of its key technologies. Specifically, Apple offered to license the portfolio of patents if Samsung would pay $30 per smartphone and $40 per tablet." $30-40 per device is a lot of money for some trivial features (rounded corners, slide-to-unlock etc). No wonder Samsung declined.
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RE[4]: Tactical blunder?
by zhulien on Sun 12th Aug 2012 09:52
in reply to "RE[3]: Tactical blunder?"
Member since:2006-12-06
Features
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2005-11-29
Trade dress is not just rounded corners. Its a combination of all their design claims.
Rounded corner, icon shape, design, color. Design of the front. Etc.
Essentially Samsung piggybacked off of an iconic design, to the point where they advertised the Galaxy series with the app drawer opened so it'd look more like an iPhone to consumers. The packaging was similar, the design ethos was essentially the same. Their internal documents show attempted iPhoneification.
Its easy to sit here and say "well rounded corners are ridiculous" but looking at the big picture, it is clear Samsung engaged in egregious copying. You squint your eyes and you can't even tell the difference.