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Zune was a sideline and its not realistic to even compare the two.
This could make or break their whole OS (the core of their dominance). This is why they took the incredibly bold step to become an OEM.
MS will market this (and by proxy windows 8) Everywhere they can and then some.
My prediction is that the marketing will be on a scale we haven't seen since Windows 95. In the UK, Microsoft bought the Times of London for a day, printing 1.5 million copies of a special edition and giving them all way free!
They took the "bold" step to become an OEM because their retail partners were either lukewarm to or half-assing the formfactor they've been trying to push for over a decade.
No matter what happens with the tablets though, it'll still be a sideline. Tablets still have too many tradeoffs to even think about displacing Microsoft's core business.
But if they sell the units below cost to try to buy their way into the market couldn't that be considered dumping? Not to mention using their Windows and Office profits to cover it could run afoul of Sherman Antitrust.
This will be interesting to see how the courts, especially the EU who seems to have gotten fed up with the usual MSFT tricks reacts if the price turns out to be true. There is just no way I can see it at THAT price with THOSE specs unless they are taking a hell of a loss per unit.





Member since:
2005-07-06
Now, lets see if their marketing fails as miserably as it did with the otherwise superior (to the iPod) Zune HD. If not we could have a lovely little war on our hands
Edited 2012-08-14 16:35 UTC