Linked by Thom Holwerda on Tue 14th Aug 2012 15:36 UTC
Windows "According to an inside source, a session was held at Microsoft's recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th - no surprise there - at a compelling price of $199." My wallet just squealed in pure bliss.
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Comment by kurkosdr
by kurkosdr on Tue 14th Aug 2012 19:29 UTC
kurkosdr
Member since:
2011-04-11

Microsoft has to very carefull with the pricing of the Surface. Price it like the iPad, and it will fail like any other tablet priced like the iPad (Motorola Xoom, Transformer Prime, Playbook etc). Price at a loss, and other OEMs will steer away from WinRT, so the Surface will have to lift the entite WinRT sales. Price it at razor-thin margins, and it will probably be more expensive than the Nexus 7.

My bet is on "razor thin margins". The Surface is Microsoft's way to tell OEMs "this is how you do it, and how much you should charge". Microsoft doesn't care about how much the Surface will sell, this is why they 'll sell it only at Microsoft Stores. The Surface was made because Microsoft didn't trust their OEMs will make a good product and price it right, so MS had to literally show them. And since MS would like their OEMs to sell their Win8 tablets at razor-thin margins, it's reasonable to assume the Surface will be sold at razor thin margins too.

Edited 2012-08-14 19:36 UTC

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