Linked by Thom Holwerda on Tue 14th Aug 2012 15:36 UTC
Windows "According to an inside source, a session was held at Microsoft's recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th - no surprise there - at a compelling price of $199." My wallet just squealed in pure bliss.
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RE: Dumb Move
by MollyC on Tue 14th Aug 2012 22:28 UTC in reply to "Dumb Move"
MollyC
Member since:
2006-07-04

I seriously doubt that this rumor is true.
But one thing I do know is that Microsoft spent orders of magnitude more time and effort on studying different pricing models than the average off-the-top-of-my-head armchair CEO message board anon (like you) has.

Reply Parent Score: 3

RE[2]: Dumb Move
by galvanash on Tue 14th Aug 2012 23:14 in reply to "RE: Dumb Move"
galvanash Member since:
2006-01-25

I seriously doubt that this rumor is true.
But one thing I do know is that Microsoft spent orders of magnitude more time and effort on studying different pricing models than the average off-the-top-of-my-head armchair CEO message board anon (like you) has.


I hope the rumor isn't true - I am actually pulling for them and I think low-balling the price is a big strategic mistake.

As far as the relative value of my opinion... I do know the true value of market research: if you spend and enormous amount of time, money, and effort doing market analysis using all the "right" people and data it buys you exactly one thing - an excuse when everything goes wrong ;)

Tim Cook is a fan of a book called "Competing Against Time". You should read it. It will tell you, among other things, why you should never set prices based on market acceptance research, and especially why you should never set a "low, low introductory price!" on an expensive to manufacturer technology product...

Think whatever you wish of my opinion on the matter...

Reply Parent Score: 2

RE[2]: Dumb Move
by galvanash on Wed 15th Aug 2012 02:43 in reply to "RE: Dumb Move"
galvanash Member since:
2006-01-25

Also...

http://arstechnica.com/information-technology/2012/08/how-microsoft...

There is another armchair CEO who writes for Ars that agrees with me... He isn't anonymous - maybe that will sway you ;)

Seriously though, read this bit - he says it better than I could:

But perhaps the most significant reason of all not to price Surface RT at $199 is that once that decision is made, there's no going back. The price of a 10" Windows RT tablet will be two hundred bucks—or less—forever.

---snipped a bit for brevity---

Tablets are unlikely to be able to buck this trend. While a $199 Surface RT would leave the door open to pricier devices sporting, for example, 13" screens, more internal storage, or 3G connectivity, it still doesn't leave much wriggle-room, and would yield no profit with which to fund future developments.


Bolding is mine...

Reply Parent Score: 1