Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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key qualification
by pooo on Wed 15th Aug 2012 01:57 UTC
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A key qualification of this data that makes it all very misleading is that these stats are for people "that were considering and iphone". Well I know a lot of people that didn't consider the iphone at all. What is that percentage? Who knows.

The graphs suggest a distorted better picture for apple because it doesn't include those people at all.

Also, if you add up the stats it is clear that people were asked to "check all that apply". So this doesn't say that even those people chose android over iphone because of carrier issues but only that it was one of many possible factors.

So again, these stats aren are misleading except we do know that the actual interesting number, how many people chose android *only because* iphone was not available and would have otherwise, is likely far far lower than the 48% shown here.

Edited 2012-08-15 02:02 UTC

Reply Score: 2