Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
Thread beginning with comment 531165
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[3]: Off Just a Little
by wigry on Wed 15th Aug 2012 06:29 UTC in reply to "RE[2]: Off Just a Little"
Member since:

Now, people still buy Android because their friends also have Android and thei can share the same experience. Apple had its time but the limitations killed the effort and now Android is simply taken over the market and people buy it because it is familiar.

Just luike Microsoft captured the desktop market. At one point Microsoft was an easy way out and at some point forward it was the software that people knew and that was the reason for the sales.

Reply Parent Score: 2

RE[4]: Off Just a Little
by przemo_li on Wed 15th Aug 2012 07:58 in reply to "RE[3]: Off Just a Little"
przemo_li Member since:

Read mentioned survey first.

Network effect was never mentioned.

Ofc. it was based on consumers making decisions between iOS or Android. So those who where Android-only where not counted.

But still when ppl choose conciously, there are plenty of arguments iOS do not satisfy (like BIGGER screens...).

Reply Parent Score: 2