Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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This is overly US centric view and in fact where Galaxy found its initial success is the rest of the world. There's a reason SGSII got into the US half a year after everywhere else.

Galaxy S won hearts of the consumers bc Samsung struck the right balance about highendness, price and software customization, form factor, focusing on things that mattered and not overly compromising on those that turned out didn't (like the shell). It was simply a really good device.
SGSII has blown everybody else (in Android world) by providing exceptional HW , very polished SW (thanks to extensive Samsung optimizations to Gingerbread among others). Easy hack-ability wasn't without an impact (1mo hackers can spread the word) too.
The 3rd most important device is the Ace, that has set the new standards for low - middle end space (taking it over from HTC Wildfire).
The success Samsung enjoys now is fully deserved by the hard work they have put into their devices plus huge marketing dollars in excellent carrier relationships (they have basically replaced Nokia here).

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