Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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Member since:
2008-09-21
There are concrete arguments why customers select Android over iPhone. Customers are aware that there are differences and there choice is cause of those differences.
That invalidates the whole "Samsung clones iPhone design to offer a cheaper iphone copycat what gives them a competative advantage" argumentation. Design is clearly NOT the reason, it doesn't even appear in the list, why customers pick Samsung Android rather then iPhone devices.
As consequences even if Samsung does copy Apple's design (what is not the case and may it be only cause Apple did copy it themself from others) its not a strong selling argument and hence even if Samsung needs to pay compenstation it needs to be way below what Apple asks for.
Edited 2012-08-16 05:15 UTC