Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE[7]: Comment by Tony Swash
by moondevil on Thu 16th Aug 2012 07:29 UTC in reply to "RE[6]: Comment by Tony Swash"
moondevil
Member since:
2005-07-08

Watch Apple destroy the Nexus 7 this autumn and release what will become, easily, the world's top selling handset.


Only if your definition of World means US.

Because in Europe, there are many countries where you seldom see normal people with iPhones.

Reply Parent Score: 3

RE[8]: Comment by Tony Swash
by Tony Swash on Thu 16th Aug 2012 11:07 in reply to "RE[7]: Comment by Tony Swash"
Tony Swash Member since:
2009-08-22

"Watch Apple destroy the Nexus 7 this autumn and release what will become, easily, the world's top selling handset.


Only if your definition of World means US.

Because in Europe, there are many countries where you seldom see normal people with iPhones.
"

I travel on the London tube often and as long as there are more than about ten people in the carriage I can guarantee that I will see someone using an iPhone and almost as often someone on a iPad. Such anecdotes are interesting but not very scientific.

Measuring handset model sales, or even sales by vendor is hard because many big players, not least Samsung, do not release actual data on product sales. Apple do. It was noteworthy in the ongoing trial that when Samsung were forced to release actual data on sales their real figures were much less than than the estimates that had been made.

Horace Dediu at Asymco does sterling work trying to tease out and analyse real world data about the mobile device market. Two recent articles worth a look are here

http://www.asymco.com/2012/08/13/how-many-smartphones-did-samsung-s...

http://www.asymco.com/2012/08/15/american-exceptionalism/

I would have thought it highly unlikely if at a global level and measured over a reasonable span (say a year, certainly at least as long as six months, in order to avoid one off post launch peaks or tail offs before product refreshes) that any handset has outsold the iPhone 4s in the last 12 months. In the period from October 2012 to October 2013 I would think it very unlikely that any handset will outsell the iPhone 5 (or whatever it is caused).

The numerical success of Apple's handsets is partially a result of Apple's ultra simplification of it's SKU's (http://en.wikipedia.org/wiki/Stock-keeping_unit) which in turn is a key part of it's product strategy. Ultra minimal SKUs ensures an easy and enormous target for developers thus keeping the iOS developer space very healthy (and healthier than the Android space) and allow for massive savings in the supply chain.

Reply Parent Score: 1