Linked by Thom Holwerda on Fri 24th Aug 2012 23:54 UTC
Legal And just like that, within a matter of days, the jury has reached a verdict in Apple vs. Samsung. The basic gist is simple: Apple's software patents are valid, and many Samsung devices infringe upon them. Apple's iPhone 3G trade dress is valid, and Samsung's Galaxy S line infringes, but other devices did not. Samsung did not infringe Apple's iPad design patent. Apple did not infringe any of Samsung's patents. Apple is awarded a little over $1 billion in damages. Competition lost today, and developers in the United States should really start to get worried - software patents got validated big time today.
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Er, you might find it informative to actually read a little past the 'branding puffery', important though it is, part of the judgement.

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kyousefi Member since:

Sorry it seems I have to assert some obvious things:

Branding is an important part of a business. It's not puffery. It's integral to the identity of the product and its experience.

Branding is very difficult to get right, it's very expensive to make and protect and easy to counterfeit.

Brands have equity and their values happen to be billions of dollars.

Trade dress as an important part of branding is important and when someone creates a product that resembles your product, while they had millions of choices to create it in a different way, it's illegal and immoral.

With all due respect, dismissing and belittling branding as puffery, just shows how shallow is your understanding of business,product positioning, markets and commercial innovation.

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