Linked by Thom Holwerda on Sat 25th Aug 2012 06:15 UTC
Microsoft Microsoft's response to Apple's win is probably the most cringeworthy of all. Blatantly admitting Windows Phone can't make a dent in the market on merit, but instead requires the court room to do so, Bill Cox, senior director of Windows Phone marketing communications, said: "Windows Phone is looking gooooood right now." Nauseating.
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RE: Windows Phone
by tanzam75 on Sat 25th Aug 2012 23:49 UTC in reply to "Windows Phone"
tanzam75
Member since:
2011-05-19

The verdict is good for Microsoft in the short-run. But in the long-run, Microsoft may well regret cheering on Apple's victory.

In the short-run, OEMs have just been given another reason to consider Windows Phone. (Except for Motorola.)

But Windows Phone is only sitting pretty because of the patent cross-licensing agreement with Apple. That agreement was signed back when Apple was a small fraction of its current size. Does Microsoft really expect Apple to renew the agreement on the same terms, once it expires?

Bill Gates and Steve Jobs were known to have had a personal rapport that made up for a lot of bad blood between their companies. Bill Gates is still around, but Steve Jobs isn't.

The next licensing agreement with Apple will be substantially less favorable to Microsoft.

Reply Parent Score: 3

RE[2]: Windows Phone
by bassbeast on Mon 27th Aug 2012 16:18 in reply to "RE: Windows Phone"
bassbeast Member since:
2007-11-11

The next licensing agreement with Apple will be just as nice as the current one, and here is why:

1.- Apple has no intentions of ending up with a monopoly ruling like the one that hamstringed MSFT through the 00s, they saw how much of a watchful eye was directed at MSFT and have no desire to end up in the same boat.

2.- They know MSFT sucks royally at competing on the high margin sales, which has always been Apple's bread and butter.

What I'm sure Apple is figuring is the $399 - $699 market ruled by Apple mobile and the $99 - $299 market owned by MSFT, no different than how their biggest X86 systems as far as sales go are the $1300+ units while MSFT rules the $299 Dell specials. Apple has never desired to compete in the low margins mass produced market and with their cross licensing agreement they can let their old pals in Redmond have the cheapie market while they take the juicy sales.

Finally don't forget that both Apple and MSFT have a common enemy in Google, both Apple and MSFT sell products while Google gives their products away and sells eyeballs. That is exactly the kind of competition they don't want so I frankly would be VERY surprised if Cook didn't shake old Bill's hand and keep things just as they are. After all Apple is making money hand over fist, and if it ain't broke, why fix it?

Reply Parent Score: 3