Linked by Thom Holwerda on Sun 26th Aug 2012 10:28 UTC
PDAs, Cellphones, Wireless In light of the jury verdict in Apple vs. Samsung, the one-liners and jokes flew back and forth. One in particular, by Dan Frakes, has been copied and pasted all over the web, and it goes like this: "When the iPhone debuted, it was widely criticized for having no buttons/keys. Now people think the iPhone's design is 'obvious'." This is a very common trend in this entire debate that saddens me to no end: the iPhone is being compared to simple feature phones, while in fact, it should be compared to its true predecessor: the PDA. PDAs have always done with few buttons.
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Comment by spiderman
by spiderman on Sun 26th Aug 2012 11:17 UTC
spiderman
Member since:
2008-10-23

Multitouch was a trend for some years before the iPhone. CES was all about multitouch devices. The media was painting Microsoft surface as the future of computing. This was the obvious path for everybody.
Apple catched the trend with perfect marketing. Nowadays multitouch = Apple in the mind of the unwashed masses. Apple has managed to appropriate the trend and to turn it into big dollars thanks to its media strings.
Apple is a very efficient marketing machine and they look like innovators in the eye of their subjects.

Reply Score: 12

RE: Comment by spiderman
by brichpmr on Sun 26th Aug 2012 11:30 in reply to "Comment by spiderman"
brichpmr Member since:
2006-04-22

Not just marketing....marketing working in conjunction with the creation of an ecosystem that in the eyes of many has not been equaled, and then execution of a brilliant strategy.

Reply Parent Score: 2

RE[2]: Comment by spiderman
by zima on Sun 2nd Sep 2012 23:56 in reply to "RE: Comment by spiderman"
zima Member since:
2005-07-06

Riiight, that must be why, in the first year, Apple denied the need for iPhone native apps... announcing and subsequently enabling that only when pushed, when confronted with the reality of people doing it themselves anyway.

"Brilliant strategy" revisionist history BS... (sure, I know it's standard with Apple fans, but you could at least not do it with so recent events, wait at least a decade or so) The vigorous iOS ecosystem was largely an accident, certainly not planned by Apple beforehand.

Reply Parent Score: 2

RE: Comment by spiderman
by Lorin on Mon 27th Aug 2012 03:15 in reply to "Comment by spiderman"
Lorin Member since:
2010-04-06

Exactly correct, basically Apple has not invented anything and its only hard work is keeping the wheels of the propaganda machine greased.

Reply Parent Score: 2