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Canonical has reported about 20 million desktop/laptop users (based on unique IP addresses to their update servers), but more importantly, they have a serious monetization strategy that includes:
* An excellent store for both free and paid products (Software Center) built on apt that tightly links to their OS (e.g., Unity Dash shows both installed and available products matching my search, and purchasing and installing the available products is as simple as clicking the one I want)
* An excellent cloud service (UbuntuOne) that sells media and offers automated off-site backups, highly customized multi-OS synchronization, collaboration, etc.
* An active vendor affinity program for pre-installs
* A cross-product strategy covering desktops/laptops, servers, tablets, smartphones, TVs, and other embedded opportunities.
You can argue over whether they will succeed or fail in the long-term, but their founder has exceptionally deep pockets, extensive business experience, and a strong ideological commitment to "paying forward" the FOSS philosophy that he credits with enabling him to make is billions.
I'm a paying customer, so you needn't ask on which side I would argue. :-)




Member since:
2006-01-24
Lol, Red Hat built their brand name (and fortune) by providing stellar support for a kernel and software ecosystem (both for which they wrote tons of code) which anyone could download and use for free, that is quite a feat. Pricey? In comparison to Microsoft?
It's certainly true though that the type of technical support on offer to the enterprise is not something you can sell to the end user desktop. In fact there is really no market for support on the end user desktop at all.
As such there is very little business potential on the Linux desktop as it's not only open source but also GPL licenced which means there's no 'we'll keep the best parts proprietary as a competitive edge which you will have to pay for' option.
Again the only really serious attempt at pushing money onto the Linux desktop is that of Canonical. I suppose their endgame is to make Ubuntu the enterprise desktop choice and OEM deals where it's preinstalled?
That said Ubuntu has certainly made a huge splash in the (albeit small) Linux desktop pond, and I'd certainly attest to it being the most user-friendly and polished out-of-the-box distro I've come across (yes, even with Unity!).
And while I personally prefer distros like Arch, Gentoo etc where you have total control, I find that Ubuntu is the one I recommend to Linux newcomers and it's also what I've installed for my parents. It will also be interesting to see how they will leverage the potential that native Steam brings, and how (if) it will mesh with their own app store.