Linked by Thom Holwerda on Wed 5th Sep 2012 23:41 UTC
PDAs, Cellphones, Wireless If there's one thing I miss in the current smartphone industry, it's design. Honest to good, real design. We basically see one boring slab after another, void of any true identity, whether it's iPhone, Samsung, or any of the others. In this boring world of grey, black, and the occasional white, Nokia is the jester, coming up with its own unique designs and crazy colour selection. Today, the company unveiled the Lumia 920 and 820 to continue this trend.
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Branding and Engineering
by libray on Thu 6th Sep 2012 16:12 UTC
libray
Member since:
2005-08-27

The Lumia name means nothing to English speakers. The version number scheme is not good marketing with that.

Nokia chose form over function with a shiny casing instead of a matte one. The first purchase for the colorful designs will be a matte case so your phone does not slide, or to protect it, leaving the choice of color irrelevant.

Reply Score: 2

RE: Branding and Engineering
by Drumhellar on Thu 6th Sep 2012 20:59 in reply to "Branding and Engineering"
Drumhellar Member since:
2005-07-12

The Lumia name means nothing to English speakers.


Do you mean the word itself? I thought it sounds enough like 'Luminous' to invoke a positive image.

Or, do you mean as a product name? In that case, you're right...

Reply Parent Score: 2

RE[2]: Branding and Engineering
by libray on Thu 6th Sep 2012 22:00 in reply to "RE: Branding and Engineering"
libray Member since:
2005-08-27

I mean as a product name. If Nokia is copying the success of smartphones from Apple and android manufacturer (slab, no keyboard, few buttons) then create a name that is universal ( I(nternet) Phone) or awesome (galaxy, nexus, droid).

The sub name (version) is less important in those phones since a consumer knows how to express they want the latest "droid", or latest "iphone".

Reply Parent Score: 2