"Apple is one of the most secretive companies on the planet, so the Apple-Samsung trial was fascinating in that it lifted the veil of secrecy that typically shrouds Apple's operations. From marketing budgets to photos of never-before-seen iPhone prototypes, the evidence introduced at trial gave the world an unprecedented glimpse into the inner workings of Apple." Lots of stuff we already knew, but Yoni Heisler ties it all together nicely.
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Member since:2007-02-20
Member since:2011-05-12
Jean-Louis recently said that Apple hasn't invented anything, but what they are good at is taking existing ideas/technologies and making them user-friendly and fun to use. The GUI, media players, phones and tablets come to mind.
Apple doesn't invent (which is very debatable), but it does innovate.
Member since:2007-01-09
To my recollection Apple did two things that proved significant with the introduction of the iPhone: capacitance touch screen, and masterful marketing. Those are the unique things Apple dropped on the world. Other phones were already converging on the basic shape/style of the iPhone, though in the splash and massive campaigns since much of the earlier details have been all but forgotten by a few.
As they say, the winner writes the history. And like it or not, Apple is winning. Sure Android may "sell more" but Apple is the one making all the money off the market.
Member since:
2009-08-22
It is ahistorical in the sense that it disregards the real path that led to the current smartphone and the many designs that existed prior to Apple starting work on the iPhone. In other words, the article is just one more attempt to rewrite history so that the public can continue to believe in the "apple innovation" story.
Why? Because Apple now represents a significant share of the US´s GDP and a cash-cow must be protected at all costs.
What actually came out of the trial is how many other companies had prior art for every little thing that Apple claims to have invented and how many other phones existed that looked and behaved much like what would become the iphone.
Yawn. Really - this tired old stuff? It entirely escapes me how anyone remotely interested in technology and global phone markets cannot see that the iPhone was a inflection point that changed everything in the smart phone market. If you don't get that then you won't get much else.