Linked by Thom Holwerda on Tue 18th Sep 2012 16:26 UTC
Windows "Asus has a trio of Windows 8 tablets on deck for the holidays, but the pricing is so high - $599 to $1299 for a hybrid - that it's going to be nearly impossible to compete in the marketplace. We were leaked Asus' holiday roadmap and the slide below tells the tale." If this is for real, Windows 8 is screwed in the tablet space. Nobody is going to buy a Windows tablet at prices higher than the iPad.
Thread beginning with comment 535587
To read all comments associated with this story, please click here.
Comment by hoak
by hoak on Tue 18th Sep 2012 17:59 UTC
hoak
Member since:
2007-12-17

That's well and fine, but as a commodity product this prices at least this Asus product out of the mass market -- and the competition is getting less expensive, seeing improvements to the UI; unlike the poxy hacked together mash-up that is NCI...

Factor in $85 billion in quantitative easing a month with no limit in the U.S. market -- and inflationary costs are going to prevail on the future of what happens even for large deep pockets enterprise customers.

This thing will be as Thom implies; dead before it even gets to market...

Edited 2012-09-18 18:14 UTC

Reply Score: 2

RE: Comment by hoak
by tylerdurden on Tue 18th Sep 2012 18:18 in reply to "Comment by hoak"
tylerdurden Member since:
2009-03-17

I assume Microsoft will be targeting the business market initially, where Windows is king. So there will be plenty of very large corporate orders for these devices.


Perhaps Thom does not understand that there may be more markets for tablet devices other than personal media consumption.

Reply Parent Score: 4

RE[2]: Comment by hoak
by saso on Tue 18th Sep 2012 21:15 in reply to "RE: Comment by hoak"
saso Member since:
2007-04-18

Perhaps Thom does not understand that there may be more markets for tablet devices other than personal media consumption.

I've been to a few corporate hardware purchases and I can tell you Thom is spot on. When you purchase thousands of units, every single nickel and dime makes a huge difference in CAPEX. Lately we've been selecting laptops for a 1000-unit project. The difference in price between the two finalists was about $40 (~$600 vs. $640) and we chose to go with the cheaper one (though admittedly price was not the only deciding factor). And the machine is quite a bit more capable than even the $1000 unit from the pricing quoted for these Win8 tabs (the TF810C + dock).

If these leaked materials are accurate, I see a bad awakening for Asus in the coming months...

Reply Parent Score: 1