Linked by Thom Holwerda on Tue 18th Sep 2012 16:26 UTC
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I assume Microsoft will be targeting the business market initially, where Windows is king. So there will be plenty of very large corporate orders for these devices.
Perhaps Thom does not understand that there may be more markets for tablet devices other than personal media consumption.
Perhaps Thom does not understand that there may be more markets for tablet devices other than personal media consumption.
I've been to a few corporate hardware purchases and I can tell you Thom is spot on. When you purchase thousands of units, every single nickel and dime makes a huge difference in CAPEX. Lately we've been selecting laptops for a 1000-unit project. The difference in price between the two finalists was about $40 (~$600 vs. $640) and we chose to go with the cheaper one (though admittedly price was not the only deciding factor). And the machine is quite a bit more capable than even the $1000 unit from the pricing quoted for these Win8 tabs (the TF810C + dock).
If these leaked materials are accurate, I see a bad awakening for Asus in the coming months...





Member since:
2007-12-17
That's well and fine, but as a commodity product this prices at least this Asus product out of the mass market -- and the competition is getting less expensive, seeing improvements to the UI; unlike the poxy hacked together mash-up that is NCI...
Factor in $85 billion in quantitative easing a month with no limit in the U.S. market -- and inflationary costs are going to prevail on the future of what happens even for large deep pockets enterprise customers.
This thing will be as Thom implies; dead before it even gets to market...
Edited 2012-09-18 18:14 UTC