Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
Microsoft Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
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RE: In plain English
by kwan_e on Wed 10th Oct 2012 03:22 UTC in reply to "In plain English"
kwan_e
Member since:
2007-02-18

"We want to be like Apple"


But surely Apple's kind of transitioning more into a software company. They mostly just sell commodity hardware at premium prices.

Reply Parent Score: 2

RE[2]: In plain English
by Elv13 on Wed 10th Oct 2012 03:39 in reply to "RE: In plain English"
Elv13 Member since:
2006-06-12

Apple have been a software company for half a decade, then killed most software they made and switched back to hardware. They look to currently have as many chip designer as SW engineer.

They had some nice professional software back when professionals were still the majority of mac owner. Now they shifted away from the market that kept them alive during the tough years. If the masses ever leave Apple behind, they are dead for good, they have no one else.

Reply Parent Score: 1

RE[2]: In plain English
by Soulbender on Wed 10th Oct 2012 03:44 in reply to "RE: In plain English"
Soulbender Member since:
2005-08-18

iPhone
iPad
iPod
Macbook
...etc...

That's a lot of hardware for a software company.

Reply Parent Score: 4

RE[3]: In plain English
by kwan_e on Wed 10th Oct 2012 03:47 in reply to "RE[2]: In plain English"
kwan_e Member since:
2007-02-18

I'm pretty sure I said "transitioning"...

None of the hardware you mentioned contained as much customized hardware as Apple of the past.

Reply Parent Score: 4

RE[3]: In plain English
by jnemesh on Thu 11th Oct 2012 15:14 in reply to "RE[2]: In plain English"
jnemesh Member since:
2008-04-08

Yeah, name one single component that they manufacture for ANY of these devices? Ever seen an APPLE factory? No? Ever hear of Foxconn? Apple manufactures NOTHING. They are a software company with hardware patents, NOT a hardware company.

Reply Parent Score: 2

RE[2]: In plain English
by kaiwai on Wed 10th Oct 2012 04:07 in reply to "RE: In plain English"
kaiwai Member since:
2005-07-06

But surely Apple's kind of transitioning more into a software company. They mostly just sell commodity hardware at premium prices.


I guess you missed the announcement when they transitioned from PPC to Intel: "At the heart of the Mac is Mac OS X" - it is the operating system not the hardware that defines Mac. They haven't transitioned because they've always been a software company with a hardware division little more than a giant dongle to enable you to get Mac OS to work. The biggest problem as I see it is the the RDF is no longer present and their consumerisation of computers is eventually going to isolate a large number of long time Mac users who depend upon them to make a dollar - such as the creative sector. I've made the transition from Mac OS X to Windows along with moving my Creative Suite from Mac OS X to Windows pretty much showed me that the only 'constants' used to justify the entrenchment of Apple in the creative sector have more in common with old wives tales than genuine strengths.

Edited 2012-10-10 04:17 UTC

Reply Parent Score: 3

RE[3]: In plain English
by kwan_e on Wed 10th Oct 2012 05:12 in reply to "RE[2]: In plain English"
kwan_e Member since:
2007-02-18

I guess you missed the announcement when they transitioned from PPC to Intel


That was part of the basis for my comment that they were transitioning to a software company. But I don't say they are a fully software company because, as the others say, there's still the iP* products that still keeps them with one foot in the hardware company category.

I don't understand why I get replies that wants me to make a black or white statement that they're either a hardware company or that they're a software company. They're a hardware company that is still slowly transitioning into a software company without drawing too much attention to that fact.

Reply Parent Score: 2

RE[2]: In plain English
by Laurence on Wed 10th Oct 2012 13:21 in reply to "RE: In plain English"
Laurence Member since:
2007-03-26

Apple have always been a software company. They just reach out to hardware because they believe that by controlling the hardware, you can write better software; and to a degree I actually agree with them on that.

I remember an interview with Steve Jobs which beautifully explains their view on the market: http://www.youtube.com/watch?feature...A1FNL4#t=1710s (link should play from the right point)

That whole interview is an interesting watch too -if you have a couple of hours spare- as it's a rare interview where both Gates and Jobs are together and chatting to each other on camera. You just have to excuse the annoying interviewers.

Reply Parent Score: 2