Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 21:10 UTC
jared_wilkes
Member since:
2011-04-25

Umm, sorry to spoil folk's unsupported and hypothetical claim that this would look different internationally (it very well might but not for the reasons mentioned), but this has absolutely nothing to do with whether Android is outselling iPhone or not. It's a demographic survey -- not market share data! In other words, the age breakdowns for each platform adds up to 100%, the wealth breakdowns for each platform adds up to 100%, the sex breakdowns for each platform adds up to 100%... Are we getting this yet?

So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same.

Reply Score: 0

RE: Umm... Duh?
by joekiser on Wed 10th Oct 2012 21:30 in reply to "Umm... Duh?"
joekiser Member since:
2005-06-30

So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same.


The idea is that an Apple product will be more popular in its home country, among young people who have been exposed to Apple Apple Apple their entire lives. The brand may not have embedded itself in culture as much in emerging markets, or even developed but non-English speaking markets, which Apple traditionally ignored until very recently. Thus, young people in these countries will be more likely to consider other products, because they haven't been quite so indoctrinated.

I don't know if the data supports this idea or not, but I understand where the summary was headed.

Reply Parent Score: 2

RE[2]: Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 21:45 in reply to "RE: Umm... Duh?"
jared_wilkes Member since:
2011-04-25

There is no evidence to support this idea.

Reply Parent Score: 0

RE: Umm... Duh?
by pos3 on Thu 11th Oct 2012 03:48 in reply to "Umm... Duh?"
pos3 Member since:
2010-06-25

It won't hold out in India. We buy mobiles. Percentage of youngsters able to afford $900 mobiles is way less. Even when they can afford we tend to see the specs!. You would see iPhone more with business guys since it acts like a status symbol.

Reply Parent Score: 1

RE[2]: Umm... Duh?
by jared_wilkes on Thu 11th Oct 2012 06:33 in reply to "RE: Umm... Duh?"
jared_wilkes Member since:
2011-04-25

Yes, okay, you buy Android -- this does not affect the demographic background of iPhone buyers. I'm baffled by the lack of comprehension on this matter.

Thom acts sarcastic about this being surprising but then everyone here is falling over the incorrect stereotype that only old people use iPhones. Even if there are fewer iPhones, it doesn't mean there are less young people choosing them amongst the audience of iPhone users.

Reply Parent Score: 3

RE[2]: Umm... Duh?
by saso on Thu 11th Oct 2012 08:45 in reply to "RE: Umm... Duh?"
saso Member since:
2007-04-18

Same thing in my country. Most youngsters can't afford an iProduct, so it's mostly management-style people who have them. Most of my co-workers have Android phones, whereas most in management and sales (i.e. people who care about their image) use iPhones. It's just an insignificant observation, but I've noticed that often ownership of an iPhone can be easily correlated with the value of the owner's wristwatch.

Reply Parent Score: 2