Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE: Umm... Duh?
by joekiser on Wed 10th Oct 2012 21:30 UTC in reply to "Umm... Duh?"
Member since:

So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same.

The idea is that an Apple product will be more popular in its home country, among young people who have been exposed to Apple Apple Apple their entire lives. The brand may not have embedded itself in culture as much in emerging markets, or even developed but non-English speaking markets, which Apple traditionally ignored until very recently. Thus, young people in these countries will be more likely to consider other products, because they haven't been quite so indoctrinated.

I don't know if the data supports this idea or not, but I understand where the summary was headed.

Reply Parent Score: 2

RE[2]: Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 21:45 in reply to "RE: Umm... Duh?"
jared_wilkes Member since:

There is no evidence to support this idea.

Reply Parent Score: 0

RE[3]: Umm... Duh?
by Thom_Holwerda on Wed 10th Oct 2012 22:11 in reply to "RE[2]: Umm... Duh?"
Thom_Holwerda Member since:

Well, there IS enough evidence that Android is doing way better in Europe than in the US. Take The Netherlands for example - Samsung alone has 20% of the smartphone market, while Apple only has 10%. The Netherlands rarely walks out of step with truly important countries like Germany or France on this one, so I wouldn't be surprised if it's similar there.

It's also in line with traditional desktop and laptop figures. Apple has always been around 10% in the US, but always below 5% in Europe and the rest of the world.

Reply Parent Score: 5

RE[3]: Umm... Duh?
by unclefester on Thu 11th Oct 2012 08:44 in reply to "RE[2]: Umm... Duh?"
unclefester Member since:

Ever heard of China? It is practically a Nokia monopoly (around 75% marketshare).

Reply Parent Score: 2