Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE[2]: Demographics are juju
by jared_wilkes on Thu 11th Oct 2012 06:20 UTC in reply to "RE: Demographics are juju"
jared_wilkes
Member since:
2011-04-25

This is exactly my point. The wealthiest consumers buy the iPhone, but the U.S. market presents greater access to a broader demographic (phones are subsidized, the majority will have to tolerate a relatively expensive contract or bills of comparable size to a contract, larger middle class and higher standard of living) so the iPhone achieves greater penetration with 30+% market share and we see a declining share % through the other more-developed, high-access markets down to the power, less-developed countries.

So a reasonable presumption is that Apple retains the bulk of the high end of the market regardless of whether it has a higher or lower market share.

Again, I'm presenting other equally seemingly "logical" "assumptions" that may or not be correct and we do not have the data for.

Edited 2012-10-11 06:27 UTC

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