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There is a dark cloud looming that threatens Google though more than any, which is probably why they are afraid to get in bed with a carrier, and that is the ever nastier data caps. I have a feeling we are gonna see the whole "net everywhere" thing die a HARD death because in a dead economy you have the carriers getting well...just plain NASTY when it comes to prices, both on mobile and at home, and this is gonna seriously hurt Google's bottom line.
I'll never forget what one of the fund managers said on Money matters the other day "If I click on an ad on my tablet its completely by accident and I rush to close it, because every ad costs me money with my data cap" and from the looks of things its ONLY gonna get worse here in the USA.
So I wish Google luck but I hope they are willing to invest in backbone because nobody is gonna be clicking on any ads when charged by the Mb.
The thing is, they are investing in backbone connections, at least they are trying to here in the US. They've rolled out fiber in select cities but it's far less than 1% penetration right now. And as fast and cheap as it is, and despite the fact that it's expected in my area within two years, I doubt I'll be on board. Believe it or not Comcast has actually started getting more consumer friendly over the past year. This past April they completely removed their already generous bandwidth cap, which opened the gate for us to start using Netflix and other streaming media exclusively and allowed my fiancée to cut her satellite service off for good. That alone gave us a $50/month net savings.
No, I'd rather have Comcast's ambiguous but improving stance on consumer privacy and friendliness than Google's "we give you cheap ungodly speeds, you give us your complete Internet history end-to-end". I'd rather not sell my soul just yet.
As for wireless backbone, well they didn't win their wireless spectrum auction but their actions made the process and results more open. They have also purchased the most aggressively marketed Android phone manufacturer in the US, and it just happens to be the biggest Android OEM for Verizon as well. I wouldn't be surprised if we see pressure from Google on the big V to start phasing out data caps. With LTE the caps are a joke anyway. I'm on Sprint so for me a data cap doesn't exist, but I'd like to think such a move would push AT&T back into the capless era. T-Mobile has already begun to remove caps for new accounts here as well.
Unfortunately for the rest of the world, Google remains a US-centric company. Most of the changes they will bring about will not make a dent outside our borders, and that's too bad. Then again, perhaps the world is better off if Google stays on a leash...
On the other hand, it might drive up the value and price of a click. If your click is intentional then it's much more valuable than an unintentional click.





Member since:
2005-11-14
A more sensible explanation would be Google being allowed (by the manufacturers who also have competing products) to sell these things with very slim margins on the condition of those very significant annoyances, leading to people wanting a more costly upgrade if they actually like the thing. Not unlike Apple and the original iPhone sans 3G, except the slim margins of course.
This is to increase the demand of premium products, not for some communal wishy-washy feelgood nonsense.