Linked by Thom Holwerda on Sat 3rd Nov 2012 01:11 UTC, submitted by Panajev
Apple "Earlier this week Apple fired Scott Forstall, the architect of its iOS platform, and handed his duties over to the company's chief industrial designer, Jonathan Ive. Ive and Forstall had an infamously chilly working relationship, and one of their biggest disagreements was over the role of so-called 'skeuomorphic' design in Apple's products. Forstall, like his mentor Steve Jobs, favored it; Ive disliked it. To many observers, Forstall's forced exit looks like a vindication of Ive's stance. But if he wants to continue Apple's enviable trend of innovation, he'd be a fool to throw the baby of skeuomorphism out with Forstall's bathwater." Hoped for a thorough article on the benefits of skeuomorphism - got the age-old and intrinsically invalid excuse 'because it sells'. Windows isn't he best desktop operating system because it sells so well. Lady Gaga isn't the best artist because she sells a lot of records. This argument is never valid, has zero value, and adds nothing to what should be an interesting discussion.
Thread beginning with comment 541012
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[6]: Comment by ilovebeer
by galvanash on Mon 5th Nov 2012 00:57 UTC in reply to "RE[5]: Comment by ilovebeer"
Member since:

Strange, the huge amount of monies expended on advertising which is almost impossible to avoid in some form or another and yet almost everyone says has little effect on them. Have my doubts.

I think advertising has a dramatic effect on influencing someone to buy a product. It may even influence them once they have the product and are trying to decide if they are really happy with it or not (i.e. it influences what features they do or don't consider important). But ultimately, they decide they are either happy with their purchase or not.

If they go back to the same company a 2nd and 3rd time and continue to be happy with the results... I argue at that point marketing is much less of a factor, they buy again because of past experience.

The reason I made an issue over it is because the reasons someone becomes a repeat customer are personal - it coud be price/value, it could be build quality, it could be ease of use, hell - it could be practically anything really. But what usually isn't any longer is marketing... So saying "people buy Windows because they like it" is a perfectly accurate statement, because it is obviously limited to those who have used it before (otherwise they wouldn't be capable of liking it).

Reply Parent Score: 2