Linked by Thom Holwerda on Mon 5th Nov 2012 12:28 UTC
Google "Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates. A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet - should fight this bias, not affirm it.
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Member since:

Obama fans had 4 years to google things, and for Google to make it's patterns solid.

What people don't understand about tracking, is that even if you switch to a private session, your IP remains the same.

Edited 2012-11-05 14:05 UTC

Reply Parent Score: 3

Bill Shooter of Bul Member since:

But, in most cases you don't have a unique ip address assigned to your computer. In my house, company, cafe, we NAT.

Reply Parent Score: 1

Morgan Member since:

Huh? Websites never see your internal NATed address anyway, so what does it matter? Whether you're searching from your laptop, your spouse's tablet, your cellphone via your WiFi, or any other device on your router, Google will see your single ISP-assigned IP address for all of those devices.

Also, if you stay signed into Google at home (across your devices) and at work, even though the IPs are different Google will tie them together internally and continue to analyze and link your traffic between the various locations. I've seen evidence of that first hand.

Reply Parent Score: 5