Linked by Thom Holwerda on Mon 5th Nov 2012 12:28 UTC
Google "Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates. A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet - should fight this bias, not affirm it.
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RE: Comment by stestagg
by bouhko on Mon 5th Nov 2012 17:13 UTC in reply to "Comment by stestagg"
bouhko
Member since:
2010-06-24

Well, if you want market force to work, you need to inform people first.

As much as I agree personalization is sometimes useful (like when I'm searching for "Go", I would like to bias it towards programming), it's by pointing its downside that we are going to :
1) Have Google improve it or give more control to users
2) Get enough people interested in an alternative

Reply Parent Score: 4

RE[2]: Comment by stestagg
by Morgan on Mon 5th Nov 2012 18:15 in reply to "RE: Comment by stestagg"
Morgan Member since:
2005-06-29

Indeed, I've become extremely frustrated with Google's personalized search when I try to find something outside my sphere. It's gotten so bad that I'll open Google through a web proxy in a private session just to find what I'm looking for.

I've tried alternatives like Yahoo, Bing and DuckDuckGo but the results are even more obtuse than what I get from Google's search manipulation.

And interestingly, Bing on my phone (WP7 so it's the default search engine) gives me entirely different results than Bing on the desktop, whether I'm on the same connection or not.

Reply Parent Score: 3