Linked by Thom Holwerda on Sat 3rd Nov 2012 01:11 UTC, submitted by Panajev
"Earlier this week Apple fired Scott Forstall, the architect of its iOS platform, and handed his duties over to the company's chief industrial designer, Jonathan Ive. Ive and Forstall had an infamously chilly working relationship, and one of their biggest disagreements was over the role of so-called 'skeuomorphic' design in Apple's products. Forstall, like his mentor Steve Jobs, favored it; Ive disliked it. To many observers, Forstall's forced exit looks like a vindication of Ive's stance. But if he wants to continue Apple's enviable trend of innovation, he'd be a fool to throw the baby of skeuomorphism out with Forstall's bathwater." Hoped for a thorough article on the benefits of skeuomorphism - got the age-old and intrinsically invalid excuse 'because it sells'. Windows isn't he best desktop operating system because it sells so well. Lady Gaga isn't the best artist because she sells a lot of records. This argument is never valid, has zero value, and adds nothing to what should be an interesting discussion.
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RE[5]: Comment by ilovebeer
by ilovebeer on Tue 6th Nov 2012 01:18
in reply to "RE[4]: Comment by ilovebeer"
Member since:2011-08-08
A voice of sanity. The truth is that advertising works and it wouldn't be a trillion dollar industry if it didn't.
No one, not even yourself, can look into the depths of your subconscious and this is where advertising/marketing does its job. I hear people proclaim that advertising just simply doesn't work on them but unless you live under a rock, it has some influence on decisions. It just more rarely creates a conscious noticeable influence that your brain can distinguish from all the noise.
No one, not even yourself, can look into the depths of your subconscious and this is where advertising/marketing does its job. I hear people proclaim that advertising just simply doesn't work on them but unless you live under a rock, it has some influence on decisions. It just more rarely creates a conscious noticeable influence that your brain can distinguish from all the noise.
I have yet to see a single person suggest that advertising simply doesn't work on them period, or any other person. Nobody has claimed advertising is entirely ineffective. You're not even offering anything new. I myself have stated that advertising works to varying degrees.
Also, the subconscious has been greatly studied. It's not some mystical thing that nobody knows anything about.
Lastly, advertising dollars spent per year adds up to a tremendous amount of money -- you are right about that. But, you are wrong about why. The use of advertising as a tool to manipulate and influence is not an exact science. Every single campaign is trial & error. Running identical campaigns always produces different results. Why do you think that is?
Edited 2012-11-06 01:18 UTC
RE[6]: Comment by ilovebeer
by kenji on Tue 6th Nov 2012 19:12
in reply to "RE[5]: Comment by ilovebeer"
Member since:2009-04-08
I have yet to see a single person suggest that advertising simply doesn't work on them period, or any other person. Nobody has claimed advertising is entirely ineffective. You're not even offering anything new. I myself have stated that advertising works to varying degrees.
Also, the subconscious has been greatly studied. It's not some mystical thing that nobody knows anything about.
Lastly, advertising dollars spent per year adds up to a tremendous amount of money -- you are right about that. But, you are wrong about why. The use of advertising as a tool to manipulate and influence is not an exact science. Every single campaign is trial & error. Running identical campaigns always produces different results. Why do you think that is?
Also, the subconscious has been greatly studied. It's not some mystical thing that nobody knows anything about.
Lastly, advertising dollars spent per year adds up to a tremendous amount of money -- you are right about that. But, you are wrong about why. The use of advertising as a tool to manipulate and influence is not an exact science. Every single campaign is trial & error. Running identical campaigns always produces different results. Why do you think that is?
The subconscious is something that most people do not understand and what I know is limited because psychology is not my field. My point is that the general populous do not understand that they are not in control of their subconscious and that this is one of the conduits marketers use to 'get in your head', so they say.
Extended point: people think they are in control of their own mind, when they are not as in control as they feel they are. If I'm 'not offering anything new' it may because you are not getting my point.
Features
Linked by David Adams on 05/16/13 4:23 UTC
OSNews is a sponsor of this year's O'Reilly OSCON in Portland, Oregon, USA. A lucky OSNews reader will win a free three-day pass, including two tutorials days. To win the pass, post a comment on this story saying something about Open Source Software or OSCON. We'll pick a winner at random next week. If you don't have an OSNews account, you may email us your entry. Part of the conference is the 9th annual Open Source Awards, and today the 16th is the deadline for nominations. If you'd like to nominate an outstanding open source contributor, do it here. Read on for more information about OSCON. Update: The 20% discount code for OSNews readers is "OSN."
Linked by Thom Holwerda on 05/11/13 21:41 UTC
"Windows is indeed slower than other operating systems in many scenarios, and the gap is worsening." That's one way to start an insider explanation of why Windows' performance isn't up to snuff. Written by someone who actually contributes code to the Windows NT kernel, the comment on Hacker News, later deleted but reposted with permission on Marc Bevand's blog, paints a very dreary picture of the state of Windows development. The root issue? Think of how Linux is developed, and you'll know the answer.
Linked by Thom Holwerda on 05/08/13 14:22 UTC
This is one of those news items that's fun to write, fun to read, fun to comment on, and where no one will be able to say anything unkind. It's all just one big ball of awesome fluffiness. TuneTracker, the BeOS radio automation software, has just released something very special: TuneTracker System 5, the first version designed entirely and specifically for Haiku. In fact, it actually includes Haiku in the software package. Better yet, TuneTracker also unveiled several system-in-a-box products - which have Haiku and TuneTracker pre-installed.
Linked by Thom Holwerda on 05/02/13 15:28 UTC
Exactly twenty years ago, a document was published that played a huge role in establishing the web as we know it today. Twenty years later, and this simple and straightforward document is proof of an irrefutable fact: while closed technologies can change markets, open technologies can change the world.
Linked by Thom Holwerda on 04/29/13 21:06 UTC
Oh multitasking. That staple of computing that got thrown out the window with many modern smartphones. We got some rudimentary thing in its place - but even as multitasking on phone and tablets improves, its user-visible side remains cumbersome. Windows 8 has a neat implementation, and now it's time Android follows in it footsteps.
Linked by Thom Holwerda on 04/24/13 22:24 UTC
They're here! Whether that excites you or not remains to be seen, but the Galaxy S4, which will most likely become the best selling Android smartphone of the year by a huge margin, has been reviewed by all the major sites, and there's lots of interesting conclusions in there - although I think most of you will get the gist.
Linked by Thom Holwerda on 04/18/13 11:21 UTC
Nokia has posted its quarterly results for the first quarter of 2013, and just like the quarters that came before, there's not a whole lot of good news in there. The rise in Lumia sales still can't even dream of making up for the sales drop in Symbian phones, and when broken down in versions, the sales figures for Windows Phone 8 Lumias in particular are very disappointing. In North America, Nokia is getting slaughtered.
Linked by Thom Holwerda on 04/16/13 9:29 UTC
The day has finally come: Google has started shipping Google Glass to the lucky few early adopters. Now that it's shipping, Google has also unveiled a lot more about the API and the specifications of the device itself. While the company had already given out substantial details at earlier occasions, there are still a few surprises here.
Linked by Thom Holwerda on 04/15/13 22:44 UTC
Almost exactly three years ago, I wrote about why OSNews was no longer OSNews: the alternative operating system scene had died, and OSNews, too, had to go with the times and move towards reporting on a new wave of operating systems - mobile, and all the repercussions that the explosion of smartphones and tablets have caused. Still, I was wondering something today: why aren't we seeing alternative operating systems on mobile?
Linked by Thom Holwerda on 04/14/13 18:22 UTC, submitted by MOS6510
You can say what you will about Windows Phone and Windows 8's Metro interface (I refuse to drop that name) - it's inefficient, unpopular, cumbersome, beautiful, ugly, organised, clean, limiting - but there's one thing we can all agree on: it's unique and distinctive. CNet has published a profile of Microsoft's Albert Shum, the man behind Metro, and he highlights what I think is at the very core of Microsoft's problems in mobile right now.More Features »
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Member since:
2009-04-08
A voice of sanity. The truth is that advertising works and it wouldn't be a trillion dollar industry if it didn't.
No one, not even yourself, can look into the depths of your subconscious and this is where advertising/marketing does its job. I hear people proclaim that advertising just simply doesn't work on them but unless you live under a rock, it has some influence on decisions. It just more rarely creates a conscious noticeable influence that your brain can distinguish from all the noise.