"Once you've got used to it, and that the Hub is the home screen, BB10 is by some distance the most brutally efficient multitouch interface I have used so far. It makes the others look like hard work. Yes, the odds are stacked against RIM - and when it comes to the as-yet unseen hardware, it needs to pull some crackers out of the barrel. But phones sell on the user interface, and this is very good indeed." Basically how I feel about Windows Phone. Much more pleasurable and fun to use than the childish and condescending iOS, and the at times confusing and messy Android (more Holo please, developers!), but sadly, the rest of the world doesn't really care.